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What makes you happy?

One of my clients recently won a grant to attend a New York workshop with one of her heroes. After announcing her dates in my programme community group, some of my New York clients rallied together and just this week hosted a meet-up with her in a Brooklyn studio. Imagine landing in a foreign city

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Stop paddling backwards

Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You

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You are not a photographer

If you’re shooting for clients, you probably think you’re a photographer. You wouldn’t be mad to assume this. Indeed, most people probably refer to you as a photographer. But don’t get caught up in believing that’s what you do. If you’ve watched Simon Sinek’s ‘Find your why‘, you may have an inkling of what I’m talking

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All you need is inside you

A few days ago I received a holiday/ Christmas wish list from somewhere photographically inclined, and it listed, predictably, mostly equipment, cameras and helpful software. I think I ditched it. When photographers, even my beloved clients, start talking to me about gear, I ‘glaze over’. It’s not my zone of genius. I’m done being a

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Hone in!

I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’

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In recognition of an inspiring photographer

Today I heard of the passing of a wonderful New Zealand photographer, Jocelyn Carlin. Jocelyn embodied the word ‘adventure’, travelling the world with her camera, educating photographers, creating a popular studio and darkroom facility in Auckland, shooting for clients, and above all following her passion to explore multiple cultures and build relationships with their people.

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Five winning traits of top photographers

Photographers I meet are often stumped as to how they can win those bigger jobs and what they should be doing differently. But they so often make assumptions of those who do; ‘I need an agent’ (This is helpful but not always, and besides you have to prove yourself first.) ‘It’s all about who they know’ (Well,

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