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AI knows your name

How much are you using AI in your workflow? It’s probably (like it or not) built into the apps you use. Maybe you’re also using it to speed up admin and processes, improve your copywriting, plan content, create mood boards and treatments, retouch or even generate images. I am working with plenty of photographers who

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The outsider who made it big by being herself

On Tuesday 25th August, I celebrated my birthday. And on the same day, the iconic Dolly Parton passed away. Everyone has been talking about Dolly Parton, but whilst listening to the many podcasts and rehashed interviews, I realised that she’s an incredible example of a powerful creative brand, both in her visual identity, and in

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If you’re shy, anxious or introverted this might help

Last week I talked a little bit about fear. It can appear in lots of ways and one of them is shyness, anxiety and nervousness, or you might simply be an introvert. It might not be something which shows up all the time, but if this happens to you it can feel like a struggle to

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Are you hiding your best work?

It’s that time of year again. IPA judging opened last week, the same week as our ‘Made in Chiang Mai’ presentation (along with the inevitable rounds of edits and re-edits). It’s given my brain an onslaught of lovely fresh photography. But it’s also reminded me that, whether they win awards or not, a LOT of personal projects

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How to share your travel work without looking like an amateur

If you have a personal project gallery on your website, are you guilty of having a list of place names? EGYPT TOKYO ALASKA It sounds so exotic and farawayish…but actually- does it? Nope. To advertising creatives, it’s like landing on a Getty library or yet another amateur travel bloggers site. And that is at best

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Football fever

Were you watching the World Cup? Football was an obsession in my family. As a kid my dad used to drag the TV into the garden on an extension lead and watch the world cup with a sun hat and a glass of pop. The kitchen was even painted in Sunderland colours. (There, I said

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Is it really Armageddon?

‘Nothing I’m doing is working Christina – it’s close to Armageddon out there!’ This was a discovery call I had with a very established advertising photographer based in LA last week. He was beside himself with worry. The day before I met with a photographer who hasn’t stopped shooting in months. Ad agencies and brands

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