If you ever happen to talk to me and notice my eyes glazing over and a distant look appear on my face, there’s a strong chance you’ve brought up the subject of your kit, or some form of equipment or tech. (My clients know better- they simply do not go there). It’s the reason I
It was 7pm in Los Angeles I was STILL at an ad agency. The open plan office was almost empty, and I was sitting with a lovely art producer after a folio showing, and we were surrounded by portfolios she’d called in for various jobs. Boxes, books, cases, it was all there. I’d started asking
Are you being told you must have a niche, such as still life, or healthcare or fashion or adventure or agriculture? If so, you might be struggling to understand where you actually belong, especially if you resent feeling pigeonholed when you actually enjoy a diverse range of work. Aargh! What to do? I too believe
If you’ve been following me for a while you’ll have heard me say on repeat (like a broken record) that personal work is your number one marketing tool. Especially personal projects with an idea behind them. So what is an idea? It’s not a topic (Football is not an idea, neither is vintage cars, even
‘Did your dad recognise you, Christina?’ That’s the question I get asked the most when I talk about the time recently spent in England with my dad, who has advanced dementia. It’s a question I would also have asked- until now. People with dementia often have optic nerve issues and cannot see what we see.
When I met 7 photographers in Cuba to help them make personal projects they’d developed on The Series Project Workshop, it wouldn’t have occurred to me that just over one year later the work would be one of the joint exhibitions being showcased at Head On Photo Fest this year. So I am beyond excited to announce
Everyone knows that when you’re marketing you should focus on a niche. It’s true. It actually makes life much easier if you’re focusing on one group of people. But if you’ve been told that your niche is a type of industry like Pharma, automotive, sport or adventure, and you’re only targeting brands in those niches,
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