Over the last few months I’ve been working with a group of photographers who are doing my Bootcamp mentoring programme. Before we start on their marketing, we’ve been digging into their best work, visual voice, ‘secret recipe’, why they do what they do, the kind of jobs they really want, how they want to work,
‘It’s going to be OK.’ That’s the line we all want to hear, especially at the moment. And it’s what your clients want to hear, from the minute they contact you about the brief, to the day you send over the files. So, how good are you at communicating that to them? And how do
How much are you using AI in your workflow? It’s probably (like it or not) built into the apps you use. Maybe you’re also using it to speed up admin and processes, improve your copywriting, plan content, create mood boards and treatments, retouch or even generate images. I am working with plenty of photographers who
On Tuesday 25th August, I celebrated my birthday. And on the same day, the iconic Dolly Parton passed away. Everyone has been talking about Dolly Parton, but whilst listening to the many podcasts and rehashed interviews, I realised that she’s an incredible example of a powerful creative brand, both in her visual identity, and in
Last week I talked a little bit about fear. It can appear in lots of ways and one of them is shyness, anxiety and nervousness, or you might simply be an introvert. It might not be something which shows up all the time, but if this happens to you it can feel like a struggle to
It’s that time of year again. IPA judging opened last week, the same week as our ‘Made in Chiang Mai’ presentation (along with the inevitable rounds of edits and re-edits). It’s given my brain an onslaught of lovely fresh photography. But it’s also reminded me that, whether they win awards or not, a LOT of personal projects
If you have a personal project gallery on your website, are you guilty of having a list of place names? EGYPT TOKYO ALASKA It sounds so exotic and farawayish…but actually- does it? Nope. To advertising creatives, it’s like landing on a Getty library or yet another amateur travel bloggers site. And that is at best
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