If you ever happen to talk to me and notice my eyes glazing over and a distant look appear on my face, there’s a strong chance you’ve brought up the subject of your kit, or some form of equipment or tech. (My clients know better- they simply do not go there). It’s the reason I
It was 7pm in Los Angeles I was STILL at an ad agency. The open plan office was almost empty, and I was sitting with a lovely art producer after a folio showing, and we were surrounded by portfolios she’d called in for various jobs. Boxes, books, cases, it was all there. I’d started asking
Early this year I advertised for a marketing assistant. A high proportion of applicants had used AI to write their cover letter and even more of them, their CV. I could tell due to the significantly excessive use of dynamically boring adjectives they had used to promote themselves to me in the most uniquely impersonal
Happy new year! (Yeah I know we’re a week in but a girl’s got to have a break.) In my last post I gave you some prompts to acknowledge how much you achieved last year. If you missed it you can find it here and I strongly recommend you give it a go. Today I
If you suffer from impostor syndrome you may feel that you don’t deserve receiving help, kindness or compliments. You might find yourself mumbling self-effacing comments, passing the credit onto someone else, or struggling to accept any kind of praise about your work. You are not alone. In fact a staggering percentage of people struggle with
If you’ve ever had your folio reviewed, whether at an event, online, or done the rounds of ad and design agencies, you may have experienced that wonderful post review euphoria. (They LOVED my work! They even contacted me! I am complete! ) But after the trillions of briefs failed to fly in the door (wait
We stood on an almost empty parking lot outside a Rotorua hotel staring up at the distant windows, some with faces peering out, some of those offering a resigned wave to possible relatives or friends. Between us and the building were two soldiers and a 10ft high fence. We were collecting our daughter from her
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