Yesterday a Canadian photographer who’s done my program told me about a huge bid he won late last year for a pharma client in USA. ‘I was up against some of the biggest names in the industry’, he said. ‘So we asked why they chose me. They said it was the bio on my website. Apparently it
When I’m helping photographers with their bio, or story, I ask them to make a note of things we wouldn’t know about them. In my Bootcamp program at the end of last year we discovered that 2 of the photographers (who lived in completely different countries and did not know one another before my programme) had both
If you ever happen to talk to me and notice my eyes glazing over and a distant look appear on my face, there’s a strong chance you’ve brought up the subject of your kit, or some form of equipment or tech. (My clients know better- they simply do not go there). It’s the reason I
It was 7pm in Los Angeles I was STILL at an ad agency. The open plan office was almost empty, and I was sitting with a lovely art producer after a folio showing, and we were surrounded by portfolios she’d called in for various jobs. Boxes, books, cases, it was all there. I’d started asking
Early this year I advertised for a marketing assistant. A high proportion of applicants had used AI to write their cover letter and even more of them, their CV. I could tell due to the significantly excessive use of dynamically boring adjectives they had used to promote themselves to me in the most uniquely impersonal
Happy new year! (Yeah I know we’re a week in but a girl’s got to have a break.) In my last post I gave you some prompts to acknowledge how much you achieved last year. If you missed it you can find it here and I strongly recommend you give it a go. Today I
If you suffer from impostor syndrome you may feel that you don’t deserve receiving help, kindness or compliments. You might find yourself mumbling self-effacing comments, passing the credit onto someone else, or struggling to accept any kind of praise about your work. You are not alone. In fact a staggering percentage of people struggle with
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