Early this year I advertised for a marketing assistant. A high proportion of applicants had used AI to write their cover letter and even more of them, their CV. I could tell due to the significantly excessive use of dynamically boring adjectives they had used to promote themselves to me in the most uniquely impersonal
Closing the deal
Stuff ups and successes (Getting unstuck part 2)
Happy new year! (Yeah I know we’re a week in but a girl’s got to have a break.) In my last post I gave you some prompts to acknowledge how much you achieved last year. If you missed it you can find it here and I strongly recommend you give it a go. Today I
Impostor Syndrome and Thanksgiving
If you suffer from impostor syndrome you may feel that you don’t deserve receiving help, kindness or compliments. You might find yourself mumbling self-effacing comments, passing the credit onto someone else, or struggling to accept any kind of praise about your work. You are not alone. In fact a staggering percentage of people struggle with
Post review blues
If you’ve ever had your folio reviewed, whether at an event, online, or done the rounds of ad and design agencies, you may have experienced that wonderful post review euphoria. (They LOVED my work! They even contacted me! I am complete! ) But after the trillions of briefs failed to fly in the door (wait
New fences, old fences
We stood on an almost empty parking lot outside a Rotorua hotel staring up at the distant windows, some with faces peering out, some of those offering a resigned wave to possible relatives or friends. Between us and the building were two soldiers and a 10ft high fence. We were collecting our daughter from her
Happy Thanksgiving
Today is Thanksgiving for the folk in US, so happy holidays if that’s you! It’s the perfect time, wherever you are, to take stock of what HAS worked this year, in spite of so much being so utterly awful. Things I know some of my clients are grateful for this year: Spending more time with
5 things to check when you’re presenting online
Just over a week ago I joined the faculty of Palm Springs Photo Fest’s inaugural online event as a speaker and reviewer. I ‘bumped’ into other reviewers and speakers in a Zoom ‘Green room’, and ‘met’ and reviewed photographers virtual folios in their dining and living rooms, studios and home offices. In spite of this