If you’ve been following me for a while you’ll have heard me say on repeat (like a broken record) that personal work is your number one marketing tool. Especially personal projects with an idea behind them. So what is an idea? It’s not a topic (Football is not an idea, neither is vintage cars, even
‘Did your dad recognise you, Christina?’ That’s the question I get asked the most when I talk about the time recently spent in England with my dad, who has advanced dementia. It’s a question I would also have asked- until now. People with dementia often have optic nerve issues and cannot see what we see.
When I met 7 photographers in Cuba to help them make personal projects they’d developed on The Series Project Workshop, it wouldn’t have occurred to me that just over one year later the work would be one of the joint exhibitions being showcased at Head On Photo Fest this year. So I am beyond excited to announce
Everyone knows that when you’re marketing you should focus on a niche. It’s true. It actually makes life much easier if you’re focusing on one group of people. But if you’ve been told that your niche is a type of industry like Pharma, automotive, sport or adventure, and you’re only targeting brands in those niches,
Early this year I advertised for a marketing assistant. A high proportion of applicants had used AI to write their cover letter and even more of them, their CV. I could tell due to the significantly excessive use of dynamically boring adjectives they had used to promote themselves to me in the most uniquely impersonal
Train conductor 1 (in Geordie accent): ‘Eee I feel like I’m working fast today’ Train conductor 2 (in Polish accent): ‘You feel like?’ Train conductor 1: ‘Do I feel alright?’ Train conductor 2: ‘Yes I feel alright- another passenger asked me that before.’ I’m on a crowded train from London to Newcastle. Word for word,
It’s a well known fact that scarcity is an important aspect of selling. If there’s only one of something left in a store – you’re more inclined to feel like you might miss out. As a photographer in the ad world you’d be forgiven for thinking you can’t create that kind of scarcity – it
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