Marketing

Why you can’t hide who you are as a lens based image maker

Apparently Richard Avedon once chastised celebrity photographer Brigitte Lacombe for making her portraits of people look too ‘nice’. Months later she got a call from him. ‘I need a portrait, and I know you’ll make me look good’ he said (or words to that effect). And she obligingly did, with a side chuckle. I heard

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Your elevator pitch

When I run workshops I often ask the photographers to introduce themselves in a couple of minutes – an elevator speech if you will. Even photographers who know their brand and style seem to suddenly go blank and default to listing the type of photography work they do (‘I’m a commercial photographer/ director’. Or ‘I

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How personal work makes you better at paid work

Yesterday I met with the group of photographers who’ve signed up for our personal project workshop in Chiang Mai next June (there are still places if you’re interested). Shooting well crafted and conceptual personal work is not just for shits and giggles (though it’s a wonderful way to fuel your creativity and keep you loving

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The toxic relationship cycle – are you doing this?

Over the last few days since my online workshop Get rep ready, I have had lots of really interesting conversations with photographers, and some of those made me think about relationship patterns and toxic cycles. In a relationship, a partner can mirror your unresolved issues. But your agent (and potentially client) relationship(s) can work this

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Why the big jobs are mostly going to agents

Over the last few weeks I’ve been hearing from photographers (and agents) around the world who’ve had a fresh burst of big global jobs in the door. It’s as if the floodgates have opened. Most the jobs are via photo reps. Big brands and ad agencies requiring large complex productions want to know you have

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A litany of issues

The photographer sat across from me sipping his espresso. He was a good photographer. His work was solid; he had the chops as they say. And he wanted me to rep him. ‘Why did you leave your last agent?’ I asked, sipping my Earl Grey tea. (I can’t drink coffee. I get palpitations, the shakes,

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The private party you want everyone to join

When my daughter Indi was a toddler she hated being woken up from her afternoon naps, so instead of coaxing her out of bed, we’d have a little party. (Stay with me here.) We’d walk into her room, put on some music, and start dancing. Within seconds, a little dot would appear at our side,

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