This month I’ve been working with photographers joining my next Bootcamp mentoring programme, and helping them figure out their purpose, or ‘why’, and then using that information to inform a personal project. It’s a wonderful way to begin the year (and prepare for the 8 week intensive) and as always I’ve been so fascinated by
Marketing
The seemingly insignificant game changer
Yesterday a Canadian photographer who’s done my program told me about a huge bid he won late last year for a pharma client in USA. ‘I was up against some of the biggest names in the industry’, he said. ‘So we asked why they chose me. They said it was the bio on my website. Apparently it
The seed of new work
When I’m helping photographers with their bio, or story, I ask them to make a note of things we wouldn’t know about them. In my Bootcamp program at the end of last year we discovered that 2 of the photographers (who lived in completely different countries and did not know one another before my programme) had both
Curtains
There’s something about curtains. I have to say I’m a little obsessed with their power in photographs and film. They mask, reveal, filter, frame, and add mystery, theatre, suspense and a mood which most windows, rooms and sets would be devoid of without their presence. With the help of curtains your lens can be the
Feel like chucking everything out and starting again?
Have you ever felt like chucking out everything you’ve made and starting again? Maybe you’re sick of shooting fashion, or you think you might get more work if you focus on still life instead of lifestyle, or vice versa. At this time of year it’s easy to default to ‘I’ll just start over’. New year,
Become invincible this year
At the end of last year I dropped in a reminder to list your wins from 2024. If you haven’t yet done that I highly recommend it as a starting place to get clarity about this year. For me, I ran workshops in London, Hanoi, Sydney and Melbourne. I was a part of Head On
Stop talking about technique
If you ever happen to talk to me and notice my eyes glazing over and a distant look appear on my face, there’s a strong chance you’ve brought up the subject of your kit, or some form of equipment or tech. (My clients know better- they simply do not go there). It’s the reason I