You might remember a time when photographers had to add a sizzle to the sausage. Productions with equipment which was never used, to create a sense of scale and help the client feel their money was justified. Ridiculous client lunches (I recall a dinner for four in Hong Kong where an entire bottle of Kauffman
How do you think about what you do? Do you think you’re selling photography? Motion? Or making images? Problem solving? Visual communication? Honestly, all the above are right, but they’re not terribly inspiring. Ultimately all brands are trying to evoke a feeling from their audience. Buy this thing and you’ll feel free/ safe/ calm/ energized/
Over the last few months I’ve been working with a group of photographers who are doing my Bootcamp mentoring programme. Before we start on their marketing, we’ve been digging into their best work, visual voice, ‘secret recipe’, why they do what they do, the kind of jobs they really want, how they want to work,
‘It’s going to be OK.’ That’s the line we all want to hear, especially at the moment. And it’s what your clients want to hear, from the minute they contact you about the brief, to the day you send over the files. So, how good are you at communicating that to them? And how do
How much are you using AI in your workflow? It’s probably (like it or not) built into the apps you use. Maybe you’re also using it to speed up admin and processes, improve your copywriting, plan content, create mood boards and treatments, retouch or even generate images. I am working with plenty of photographers who
On Tuesday 25th August, I celebrated my birthday. And on the same day, the iconic Dolly Parton passed away. Everyone has been talking about Dolly Parton, but whilst listening to the many podcasts and rehashed interviews, I realised that she’s an incredible example of a powerful creative brand, both in her visual identity, and in
Last week I talked a little bit about fear. It can appear in lots of ways and one of them is shyness, anxiety and nervousness, or you might simply be an introvert. It might not be something which shows up all the time, but if this happens to you it can feel like a struggle to
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