Are you being told you must have a niche, such as still life, or healthcare or fashion or adventure or agriculture? If so, you might be struggling to understand where you actually belong, especially if you resent feeling pigeonholed when you actually enjoy a diverse range of work. Aargh! What to do? I too believe
‘Did your dad recognise you, Christina?’ That’s the question I get asked the most when I talk about the time recently spent in England with my dad, who has advanced dementia. It’s a question I would also have asked- until now. People with dementia often have optic nerve issues and cannot see what we see.
When I met 7 photographers in Cuba to help them make personal projects they’d developed on The Series Project Workshop, it wouldn’t have occurred to me that just over one year later the work would be one of the joint exhibitions being showcased at Head On Photo Fest this year. So I am beyond excited to announce
Everyone knows that when you’re marketing you should focus on a niche. It’s true. It actually makes life much easier if you’re focusing on one group of people. But if you’ve been told that your niche is a type of industry like Pharma, automotive, sport or adventure, and you’re only targeting brands in those niches,
Train conductor 1 (in Geordie accent): ‘Eee I feel like I’m working fast today’ Train conductor 2 (in Polish accent): ‘You feel like?’ Train conductor 1: ‘Do I feel alright?’ Train conductor 2: ‘Yes I feel alright- another passenger asked me that before.’ I’m on a crowded train from London to Newcastle. Word for word,
It’s a well known fact that scarcity is an important aspect of selling. If there’s only one of something left in a store – you’re more inclined to feel like you might miss out. As a photographer in the ad world you’d be forgiven for thinking you can’t create that kind of scarcity – it
OK, obviously this is hypothetical, because I sold my photographers’ agency, The Collective Force, years ago. But after talking to photo reps around the world, and hearing their gripes (and finding them similar to mine!) I wanted to share what I’d work with you on if I was repping you. I’d help you to get
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