Finding Direction

Purpose and personal projects

This month I’ve been working with photographers joining my next Bootcamp mentoring programme, and helping them figure out their purpose, or ‘why’, and then using that information to inform a personal project. It’s a wonderful way to begin the year (and prepare for the 8 week intensive) and as always I’ve been so fascinated by

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The seemingly insignificant game changer

Yesterday a Canadian photographer who’s done my program told me about a huge bid he won late last year for a pharma client in USA. ‘I was up against some of the biggest names in the industry’, he said. ‘So we asked why they chose me. They said it was the bio on my website. Apparently it

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The seed of new work

When I’m helping photographers with their bio, or story, I ask them to make a note of things we wouldn’t know about them. In my Bootcamp program at the end of last year we discovered that 2 of the photographers (who lived in completely different countries and did not know one another before my programme) had both

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Feel like chucking everything out and starting again?

Have you ever felt like chucking out everything you’ve made and starting again? Maybe you’re sick of shooting fashion, or you think you might get more work if you focus on still life instead of lifestyle, or vice versa. At this time of year it’s easy to default to ‘I’ll just start over’. New year,

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Become invincible this year

At the end of last year I dropped in a reminder to list your wins from 2024. If you haven’t yet done that I highly recommend it as a starting place to get clarity about this year. For me, I ran workshops in London, Hanoi, Sydney and Melbourne. I was a part of Head On

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The pigeonhole quandary

Are you being told you must have a niche, such as still life, or healthcare or fashion or adventure or agriculture? If so, you might be struggling to understand where you actually belong, especially if you resent feeling pigeonholed when you actually enjoy a diverse range of work. Aargh! What to do? I too believe

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The question I’d never ask any more

‘Did your dad recognise you, Christina?’ That’s the question I get asked the most when I talk about the time recently spent in England with my dad, who has advanced dementia. It’s a question I would also have asked- until now. People with dementia often have optic nerve issues and cannot see what we see.

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