It can creep up on you, insidiously, first a whisper and then a roar. Or it can hit you with a thump. There’s no easy way to face that feeling of irrelevance. One day you’re flavour of your industry, being hired by all and sundry (if you can fit them in), and suddenly you’re wondering
‘I like shooting a wide range of work and don’t want to be pigeonholed doing the same thing all the time.’ This is something I am often told by photographers. But how do you stay consistent (so you don’t confuse people) and still get a nice diverse range of work? It’s easy. Focus on style,
Yesterday I met with the group of photographers who’ve signed up for our personal project workshop in Chiang Mai next June (there are still places if you’re interested). Shooting well crafted and conceptual personal work is not just for shits and giggles (though it’s a wonderful way to fuel your creativity and keep you loving
Over the last few days since my online workshop Get rep ready, I have had lots of really interesting conversations with photographers, and some of those made me think about relationship patterns and toxic cycles. In a relationship, a partner can mirror your unresolved issues. But your agent (and potentially client) relationship(s) can work this
When my daughter Indi was a toddler she hated being woken up from her afternoon naps, so instead of coaxing her out of bed, we’d have a little party. (Stay with me here.) We’d walk into her room, put on some music, and start dancing. Within seconds, a little dot would appear at our side,
Over the years I’ve talked a LOT about the difference between a test shoot and a personal shoot. (If you haven’t heard this before you can read my thoughts on this here: https://christinaforce.net/personal-work-is-not-this/) The problem with tests, is they have no depth. They’re hard for you or your agent to talk about, and barely get a
I’ve just emerged from 3 days of judging the annual IPA awards. It’s a grueling but rewarding process, because the best projects drive me to tears, make me laugh out loud or evoke any emotion in between. They are beautifully captured, deeply human, believable (no matter how whacky), and have something original to say. That
Marketing
Folios & Editing
Finding Direction
Asia Assignments
Personal Work
Closing the deal
Most Recent
Case studies
Interviews