Marketing

How to reach some of the busiest creatives in the world.

I first arrived in Shanghai on a freezing day in February. That night, creeping to my hotel window with horror, I watched as the sky filled with sepia coloured smoke and almighty bangs ricocheted between buildings. I literally thought World War 3 had begun. But no my friends. Fireworks. The next day snow fell, gracefully

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Hidden opportunities

There’s a secret beach near where I swim. It has cathedral sized caves set into the cliffs with natural pillars and deep blue green pools which turn black as they disappear into the gaping darkness. I call it the Magic Kingdom. My hubby calls it Narnia because it’s only accessible through a hidden cave, and

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5 things to check when you’re presenting online

Just over a week ago I joined the faculty of Palm Springs Photo Fest’s inaugural online event as a speaker and reviewer. I ‘bumped’ into other reviewers and speakers in a Zoom ‘Green room’, and ‘met’ and reviewed photographers virtual folios in their dining and living rooms, studios and home offices. In spite of this

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4 steps to embracing the current situation

I’m hearing such a diverse range of situations that photographers and reps are in at the moment. From mad busy, to closing shop. So I thought I’d give you some things to consider if you’re a photographer feeling indecisive about next steps (because who isn’t at the moment?) 1. Don’t let your inability to travel

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An opportunity to fly

When I was gardening last summer a cheeky bird started following me around. She would grab the worms I dug up, and take them back to her babies in the tree over the fence. (They must have been very fat babies because there were so many worms). One day she perched out on the furthest

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Success in scary times

After 9/11 strategic coach Dan Sullivan wrote a “Scary times” success manual. Since then it has been a popular read in subsequent crises including the GFC and again during the current global situation we are in. In at least 3 recent calls with clients I have directed them to this amazing resource so I decided

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The outsiders

Being an outsider has been conditioned into me from the day I was born. It was the norm. I grew up in a working class suburb in a wealthy town in the South of England. My parents were Geordies (from the North East) so we had no relatives nearby. Later, I met my Aussie husband

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