How to unleash your vision

I’m always talking about the importance of having a vision.

But what if you can’t decide what you want?

Or what if you’re so buried in getting through each day and week this just feels like ideology that’s not helping you right now?

Even the most positive of us can sometimes struggle with seeing that rosy future.

Today, I want to help you with that.

It’s a 3 step process.

Step 1.

Instead of making a list of what you want, scribble down what you DON’T want.

Here are some prompts:

  • I don’t want any more shitty clients who don’t appreciate me and what I do.
  • I don’t want to be so busy I ignore my own creative growth.
  • I don’t want to be broke.
  • I don’t want to feel like the photographer they turn to when they have a low budget.
  • I don’t want to be ignored by my rep.
  • I don’t want to be the cheap ‘local’ photographer.
  • I don’t want to negotiate my own jobs any more.
  • I don’t want to feel rejected.
  • I don’t want to be invisible to the clients I know I can do a great job for.
  • I don’t want to shoot any more corporate portraits as long as I live.
  • I don’t want to stagnate in my career.
  • I don’t want to become irrelevant.
  • I don’t want to feel like a failure.
  • I don’t want to feel anxious.
  • I don’t want to feel stuck.
  • I don’t want to do this alone.

Make an appointment with yourself and dump all that stuff. Go on. Get really honest.

Step 2

Write beside each one what you DO want. For every don’t there’s a do.

  • How do you want to feel?
  • Who do you want to help you?
  • What do you want to become?

Step 3

What actions do you need to take to get from step 1 to step 2?


  1. I don’t want to stagnate in my career.
  2. I do want to be full of passion for my craft and inspiring new clients that challenge me to be better.
  3. Actions: Start planning my next personal project. Stop coming up with excuses. Get help to support me to reach better clients. Watch the replay of Get Rep Ready

(OK I threw that in, just in case you’re thinking of of an agent being part of your plan).

Wherever you are, if you’re the kind of photographer that needs to wallow a bit (we all do at times) it’s a fabulous way to convert negative energy into positive.

Let me know how you go. What are your do’s, don’ts and actions?

If you’re a commercial photographer who’d like help achieving, or even identifying those goals, you can apply for a free strategy call with me here