Marketing

Before you switch off for the holidays

I’ve just finished my last client call of 2023. We uncovered a delightful brand and purpose, and mind-dumped a bunch of personal project ‘seedlings’. Such a nice way to wrap up my calls before the holidays. Before you switch off for the holidays, note there are a few award deadlines to watch out for in

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Holy moly, the power of stories

The past 2 weeks I have been uncovering some fascinating, downright crazy childhood stories from my Bootcampers – the photographers currently going through my mentoring program. This week alone I’ve heard about a sobbing 6-year-old walking for 3 hours with bruised ribs after a fall from a pony, a fascinated 8-year-old Aussie hiding under the

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Turkey pardon

I’m going to be honest. I just found out about this Thanksgiving turkey pardoning thing. Not being from USA it hadn’t really popped onto my radar. For those uninitiated like myself, every year (since 1987), the presidential turkey – destined for the Whitehouse Thanksgiving feast – is ceremoniously given a second chance at life. A

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They’re looking, but will they find you?

In the last three months five of my clients were signed by photo agents. Several others have been contacted and are in talks or negotiations. TV production companies are big players in this now. They’re seeing the value of having stills photographers, as well as directors, on their books and they’re creating separate departments for

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Without a fight

If you’re not Antipodean you may not be aware of the phenomenon that is the Melbourne Cup – an annual horse race which sees Australians dusting off fancy hats, betting with everyone in the office, hosting parties and drinking copious amounts of bubbles on a Tuesday avo. Yesterday’s winner was a gelding from Ireland called

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A Halloween message

Do you have fears and worries about your business? You’re not alone. So many things can be scary about being a freelance photographer, especially these days with so much change happening around us. In Steven Pressfield’s brilliant book ‘The War of Art’ he claims that resistance is experienced as fear, and this in turn is

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Are you floundering?

In my recent conversations with photographers I am noticing a sense of floundering. Not knowing quite how to pick up again after the last few years. You may be in that boat. Perhaps you quit your agent or production house, or they closed down. Maybe they’re just not getting you the work any more. You

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