Marketing

Word

Well that Email last week about Guns and Lenses prompted a LOT of discussion. If you missed it you can read it here I’ve received many suggestions for new ways to say ‘shooting’, such as ‘creating’, ‘making’, ‘projects’, ‘releasing’, ‘pressing pause on time’, or for motion ‘replaying time’, ‘holding the camera’ or ‘holding the moment’.

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Guns and Lenses

OMG can we please invent a new word for ‘shooting’ this year ? ‘Lens-based-image-making’ is ridiculously long winded. ‘Photographing’ means stills only. ‘Filming’ means motion only. FFS. I looked online for alternatives to the word shoot. These were some of them: Execute Fire Launch Blast Explode Murder Bombard Hit Hurl None of them the focused,

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Who wants to revive this year?

Can I just say that even though we’re in summer, the Pacific ocean is freezing at the moment. It always starts off cold and in early autumn it’s warmest of all. I love the cold water so much. I like the contrast and how glowy I feel when I get out. The pain is worth

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Celebrate your wins

We are at the end of the last week of the year, teetering on the brink of a new one. For many it’s been a super tough year so I wouldn’t blame you for wanting to shove it firmly behind you with a ‘tarah and don’t come back’ wave. But wait. Have you celebrated your

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Happy holidays

Wishing you very happy holidays wherever you are in the world. Thank you for being in my world and bringing me so much joy with your cards, comments, shares, well wishes and presence. May Santa bring you many gifts (if that’s your jam), and don’t forget to take some time away from your camera (everyone

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Before you switch off for the holidays

I’ve just finished my last client call of 2023. We uncovered a delightful brand and purpose, and mind-dumped a bunch of personal project ‘seedlings’. Such a nice way to wrap up my calls before the holidays. Before you switch off for the holidays, note there are a few award deadlines to watch out for in

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Holy moly, the power of stories

The past 2 weeks I have been uncovering some fascinating, downright crazy childhood stories from my Bootcampers – the photographers currently going through my mentoring program. This week alone I’ve heard about a sobbing 6-year-old walking for 3 hours with bruised ribs after a fall from a pony, a fascinated 8-year-old Aussie hiding under the

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