Case studies

6 Steps to Cracking a new Market- Case Study #1

Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that

Read more

A week in the life of a Folio Consultant….

Well that was the week that was. Over the past week I prepared for and held two workshops on sales and marketing and quoting and negotiating, to a full house at Studio Lumiere, in liason with the AIPA. I sourced photographers and prepared folios for some really lovely briefs- one from Australia, two from Japan

Read more