Case studies

In recognition of an inspiring photographer

Today I heard of the passing of a wonderful New Zealand photographer, Jocelyn Carlin. Jocelyn embodied the word ‘adventure’, travelling the world with her camera, educating photographers, creating a popular studio and darkroom facility in Auckland, shooting for clients, and above all following her passion to explore multiple cultures and build relationships with their people.

Read more

Lessons to learn from chocolate milk

A recent visit to the supermarket had me reeling in shock. When I got down to the back of the huge building, I was confronted by a queue which lead all the way past the bakery, the deli, the meat and ultimately to the dairy section. People with half-full trolleys, baskets, and some with nothing, waited

Read more

5 Reasons to Throw out Your Babies

Recently I heard the good news that yet another of my clients won the top prize in a photographic competition. What’s great is that he won it for a shot he took for a dream client, shooting the kind of job he would shoot even if he weren’t paid. Only he was. And on top of

Read more

6 Steps to Cracking a new Market- Case Study #1

Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that

Read more

A week in the life of a Folio Consultant….

Well that was the week that was. Over the past week I prepared for and held two workshops on sales and marketing and quoting and negotiating, to a full house at Studio Lumiere, in liason with the AIPA. I sourced photographers and prepared folios for some really lovely briefs- one from Australia, two from Japan

Read more