Case studies

7 crucial reasons to talk about your personal work

If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.

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The Bangkok Curveball

Patpong, Bangkok. The red light district. It’s dark except for the cacophony of flashing signs and pools of light as doors open into sweaty bars. Sue Stubbs and I are weaving our way through a throng of mostly men, and into the bowels of a seemingly never ending warren of alleys. We try not to

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An opportunity to fly

When I was gardening last summer a cheeky bird started following me around. She would grab the worms I dug up, and take them back to her babies in the tree over the fence. (They must have been very fat babies because there were so many worms). One day she perched out on the furthest

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In recognition of an inspiring photographer

Today I heard of the passing of a wonderful New Zealand photographer, Jocelyn Carlin. Jocelyn embodied the word ‘adventure’, travelling the world with her camera, educating photographers, creating a popular studio and darkroom facility in Auckland, shooting for clients, and above all following her passion to explore multiple cultures and build relationships with their people.

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Lessons to learn from chocolate milk

A recent visit to the supermarket had me reeling in shock. When I got down to the back of the huge building, I was confronted by a queue which lead all the way past the bakery, the deli, the meat and ultimately to the dairy section. People with half-full trolleys, baskets, and some with nothing, waited

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5 Reasons to Throw out Your Babies

Recently I heard the good news that yet another of my clients won the top prize in a photographic competition. What’s great is that he won it for a shot he took for a dream client, shooting the kind of job he would shoot even if he weren’t paid. Only he was. And on top of

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6 Steps to Cracking a new Market- Case Study #1

Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that

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