Throughout 2025 I’ve heard from hundreds of advertising, commercial and editorial photographers, and in some form or another, I reckon there’s one habit that separates the successful ones from the unsuccessful. Consistency. A consistent and clear visual voice and brand. Consistently sharing that work, so that across platforms and promos it completely aligns. Consistently reaching
Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You
We all know that moment in the movie where the protaganist does something seemingly out of character, or completely unbelievable and… boom. You’ve disengaged. ‘There’s no way he would do that!’ I’ll think as I sit back, inwardly questioning my husband’s sanity for buying tickets to the film in the first place. All the way home in the car
A recent visit to the supermarket had me reeling in shock. When I got down to the back of the huge building, I was confronted by a queue which lead all the way past the bakery, the deli, the meat and ultimately to the dairy section. People with half-full trolleys, baskets, and some with nothing, waited
I’m currently co-chairing Creative Asia Plus, the first folio review programme in Asia. The event is on in just 2 weeks so we have been receiving a flurry of Emails from photographers around the world who are keen to come to Hong Kong to take advantage of meeting so many creatives from around Asia in one day.
July and August were busy editing months this year, so to catch up on some belated posts I’ve rolled some highlights together. There were a few stand out shots over this period, as there always are, so here is some Southern Hemisphere eye candy (with a slice of the tropics). Wendy Brandon, Wellington I am thrilled to introduce
Last year I interviewed a series of creative directors and art buyers based at top ad agencies in Asia. I wanted to understand from their perspective how they chose photographers for jobs, how much influence their clients and teams had, and what kind of photography was inspiring them. I first met the lovely Kelly Pon when she
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