commercial photography

Stop paddling backwards

Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You

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Five ways to reality-check your work

We all know that moment in the movie where the protaganist does something seemingly out of character, or completely unbelievable and… boom. You’ve disengaged. ‘There’s no way he would do that!’ I’ll think as I sit back, inwardly questioning my husband’s sanity for buying tickets to the film in the first place. All the way home in the car

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Lessons to learn from chocolate milk

A recent visit to the supermarket had me reeling in shock. When I got down to the back of the huge building, I was confronted by a queue which lead all the way past the bakery, the deli, the meat and ultimately to the dairy section. People with half-full trolleys, baskets, and some with nothing, waited

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Are you expecting the world from your agent?

I’m currently co-chairing Creative Asia Plus, the first folio review programme in Asia. The event is on in just 2 weeks so we have been receiving a flurry of Emails from photographers around the world who are keen to come to Hong Kong to take advantage of meeting so many creatives from around Asia in one

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Top folio shots 2014: July and August

July and August were busy editing months this year, so to catch up on some belated posts I’ve rolled some highlights together. There were a few stand out shots over this period, as there always are, so here is some Southern Hemisphere eye candy (with a slice of the tropics). Wendy Brandon, Wellington I am thrilled to introduce

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Interview #1- Kelly Pon, CD of BBH Shanghai

Last year I interviewed a series of creative directors and art buyers based at top ad agencies in Asia. I wanted to understand from their perspective how they chose photographers for jobs, how much influence their clients and teams had, and what kind of photography was inspiring them. I first met the lovely Kelly Pon when she

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Top folio shots 2014: June

We are currently dealing with horrible winter storms here in NZ. At our home in Titirangi we’ve had numerous power cuts, and some of our windows and doors are boarded up. Oh, and the family dog is sick. There is more but I won’t bore you. Suffice to say it might explain my slightly jaded (and possibly green-eyed) post last

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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