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A week in the life of a Folio Consultant….

Well that was the week that was. Over the past week I prepared for and held two workshops on sales and marketing and quoting and negotiating, to a full house at Studio Lumiere, in liason with the AIPA. I sourced photographers and prepared folios for some really lovely briefs- one from Australia, two from Japan

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Are you a YES or NO person?

Traveling to different countries has taught me that just because everyone is speaking English doesn’t mean that they are actually saying the same thing. I just returned from a holiday in Fiji. Over there, when they say ‘we’re leaving in five minutes’, that could mean anything from half an hour, to five hours, to tomorrow.

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Shoot the Agent

Earlier this year I received an Email asking me to be a judge for the International Photographers Association Lucie awards. ‘Sure’ I said ‘You realize you’ll have to fly me to New York as I do live in New Zealand?’ ‘Oh no,’ they said. ‘Technology is so fantastic these days all our judging is done

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Christian Mushenko, Sydney

Bending, bubbles and bios

A couple of weeks ago I was doing an Astanga yoga workshop which involved getting up at 5.30 every morning and sweating for 2 hours- after which I (surprisingly) felt amazing. The upshot is that by about 8.30pm all I wanted to do was sleep. As a delay tactic one evening I decided to soak

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Touch me, feel me

I wanted to start this blog straight after the Image Nation conference in Auckland but I was so swamped with calls from photographers wanting help with their folios that it’s taken until now to get my act together. And even this is only due to the recent publication of Capture Magazine which has an article

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Goodbye Office, Hello World!

The first of April was a pretty significant date for The Collective Force. It was the official date on which I ceased to represent photographers so I could set up my folio consulting business. My first task was to clear the remnants of the office from nooks and crannies not already dealt to by my

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