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6 Steps to Cracking a new Market- Case Study #1

Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that

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Top Shot Winner 2013: Selected by Mick Bakos, TBWA Melbourne

Last month I asked a creative from the ad industry to pick his top shot from all the folio edits I had done each month in 2013. I first met Mick Bakos when he was the CD of DDB Singapore and we have crossed paths many times over the years-more recently at TBWA in Melbourne. As

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Top folio shots 2013: July-December

Last year saw some fabulous work cross my desk. Folio edits seem to absorb much of my time at the beginning and end of the year, and this year is no different. Unfortunately there wasn’t anything too inspiring in August last year, so I gave it a miss. Equally, there has been so much great

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Coffee and Connections

This morning I am decompressing from a workshop I ran yesterday here in Wellington, New Zealand. During the workshop I was assisted by a lovely young lady called Summer who generously offered to collect me from the airport when I arrived. ‘I’ll be the Japanese girl wearing African braids’ she said. Funnily enough, I had no problem

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A Shout out to Photographers

It’s a busy world. My recent lack of posts is evidence of the craziness in my life- and I know plenty of busier people. Technology demands that we are constantly responding to a barrage of social media updates, never mind Emails, texts, and the humble old fashioned phone call. So it’s no wonder that most

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Top folio shots of 2013: April- June

Another busy few months has seen lots of interesting work cross my laptop. Funnily enough I ended up with a few travel shots this quarter. Since I’m wallowing in mid-winter here, maybe my choice of images means I need a holiday! Anyway, I’m off to light a fire. In the meantime, here are my 3

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Who the Bloody Hell are You?

At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panellists squirming in their seats was:  ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget

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