There’s no doubt that creative decision makers, the people I presume you want to hire you, are visually discerning. And sharing your most stunning work (stills and motion) on your website is vital for that reason. But nice images alone are not enough. Because if they like your work they will then want to figure
‘Commercial work? Why would I want to see commercial work?’ The CD of a large New York ad agency looked thoroughly perplexed when asked about sharing commercial work on a photographer’s website. This was in a private Q&A I ran for my clients, and the answer didn’t surprise me at all. The fact is that
New Zealand. Singapore. Marseille. Arles Photofest. Spain. And the sunny North of England. These are all the places I have been since I was last able to send out an Email to my list. That’s 3 weeks. It was NOT planned that way. I had a nicely organised bunch of Emails ready to send, but
How often do you feel confused or overwhelmed or directionless? If this is something you struggle with you may have forgotten about your unique skill as a photographer: The ability to shine a light (or harness the light) to communicate a very strong message. The fact is that finding or creating that clarity, and pointing
My builder, who’s a walking dictionary of bad jokes and quotes, told me a Chinese proverb; ‘House finished, man dead’. This is so true of anything you share with the world. No sooner is it released than you want to improve it, or start something newer, better. Worse still, you don’t put it out there
If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.
I’m often asked how I identify the best images when I’m reviewing (or ‘blitzing‘) a photographer’s work. My background is in advertising photography and high end commissions from around the world, so I tend to be drawn to images which will also attract advertising creatives, designers and art producers. Having said that, the top shots
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