At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panellists squirming in their seats was: ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget
Marketing
Closing the deal with a bang
Have I mentioned that I’m a Virgo? For what it’s worth, this means that I am finickity about presentation in general. Grammar, design, colours, you name it. Oh, and all the neatly ordered jars in my pantry are labelled, much to my family’s amusement. I studied graphic design back in the early Eighties, and whilst
7 ways to make your folio fantastic
I’ve just finished a round of marketing workshops in Melbourne, Sydney and Auckland. During my time in Australia I also held a string of one on one consultations (God bless good cafes with excellent coffee), attended the Guns Agency award evening as a judge, and did the final edit of several print folios, one of
Move me!
So my daughter (artist and musician) and husband (ad agency creative and script writer) were in the kitchen this morning, hovering over a bowl of cherries and slab of half-demolished Christmas cake whilst they checked out Juxtapoz on the ipad. They were admiring the technical ability of an artist who could render perfect images with the humble
The Power of Women
I was recently asked by an emerging photographer if there was any hope of her ever getting work as a commercial photographer. She had discovered that it was a male dominated world made up of mostly male photographers working with mostly male creatives. She wondered why; did I know?And was the effort even worth it?
Cracking the Asian Market
‘Happy new year in advanced. I’d like to ask you to send me your photographers’ updated, latest portfolio based on Beauty & hair please? No particular region based please. Plus photographers’ bio or CV together? If I may, please send me a download link or attachment by early next week.’ I received this Email from
The Make or Break Edit
I am privileged to have recently been a judge of the IPA Lucie awards. The quality of the work this year was outstanding, particularly in the editorial categories. Shot after shot of breathtaking, haunting, beautiful, horrific and emotional imagery which said so much more than words can describe. I finished round one of the judging
Marketing
Folios & Editing
Finding Direction
Asia Assignments
Personal Work
Closing the deal
Most Recent
Case studies
Interviews