Watch the webinar here “I am always confused between the two marketing initiatives: -Shoot what you want -Shoot what clients want to see” Recently a photographer Emailed me this question, so here’s my answer! Have a listen to this 5 minute video I whipped up to find out why this statement should never again be uttered
The other day I had a bit of an Aha moment. There I was, trying to think of names for my new 8 week Bootcamp. I was endeavouring to come up with all sorts of clever ways to explain how I uncover photographers’ essence, help define who they are, show them how to them reveal their own authenticity, and change their
We all know that moment in the movie where the protaganist does something seemingly out of character, or completely unbelievable and… boom. You’ve disengaged. ‘There’s no way he would do that!’ I’ll think as I sit back, inwardly questioning my husband’s sanity for buying tickets to the film in the first place. All the way home in the car
Working in a beautiful and inspiring environment is something I have always strived for, so working from my leafy courtyard in Venice, California, where I’ve been based for the last month, has been amazing. Whilst here I’ve met with some of the photographers I’ve been mentoring. Some of them live here (and what wonderful hosts
Just before Christmas a car crashed into my house. The driver lost control on the bend, over corrected, narrowly missed three terrified joggers, ploughed through our front garden taking with it a mature Camelia, a Daytura, an old rose and a 12 ft Nikau Palm before hitting the wall of the room in which I’d
Every year I await the selection of entries for the IPA Lucie Awards with a mix of trepidation and excitement. In 2015 I judged the awards from airports and hotel rooms as I travelled from Europe to Asia. Being on holiday really helped me focus on the shots in front of me- my head wasn’t already
I am sitting at Auckland Airport. My destination? Bright, shiny Los Angeles. Dripping with celebs, paparazzi, movie producers, fake boobs and botox, teeth whitening services and shiny convertibles. With all due respect to my genuinely lovely LA friends, this city is not somewhere usually depicted as authentic. (We’ll blame Hollywood for that one). However, below the celeb-coated surface there
Marketing
Folios & Editing
Finding Direction
Asia Assignments
Personal Work
Closing the deal
Most Recent
Case studies
Interviews