A recent visit to the supermarket had me reeling in shock. When I got down to the back of the huge building, I was confronted by a queue which lead all the way past the bakery, the deli, the meat and ultimately to the dairy section. People with half-full trolleys, baskets, and some with nothing, waited
Marketing
Are you expecting the world from your agent?
I’m currently co-chairing Creative Asia Plus, the first folio review programme in Asia. The event is on in just 2 weeks so we have been receiving a flurry of Emails from photographers around the world who are keen to come to Hong Kong to take advantage of meeting so many creatives from around Asia in one day.
Interview #1- Kelly Pon, CD of BBH Shanghai
Last year I interviewed a series of creative directors and art buyers based at top ad agencies in Asia. I wanted to understand from their perspective how they chose photographers for jobs, how much influence their clients and teams had, and what kind of photography was inspiring them. I first met the lovely Kelly Pon when she
The Big Gong
Another year of Cannes is over. A batch of disgruntled French maids mops up the mess left behind by the drunken ad guy who jumped up and down on a bathroom sink, leaving nothing but a hole. Gaggles of ad-industry creatives and their entourage disperse to sunny European resorts to nurse hangovers. Others step blearily off long-haul flights into
5 Reasons to Throw out Your Babies
Recently I heard the good news that yet another of my clients won the top prize in a photographic competition. What’s great is that he won it for a shot he took for a dream client, shooting the kind of job he would shoot even if he weren’t paid. Only he was. And on top of
6 Steps to Cracking a new Market- Case Study #1
Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that
Coffee and Connections
This morning I am decompressing from a workshop I ran yesterday here in Wellington, New Zealand. During the workshop I was assisted by a lovely young lady called Summer who generously offered to collect me from the airport when I arrived. ‘I’ll be the Japanese girl wearing African braids’ she said. Funnily enough, I had no problem
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