Marketing

The Power of Women

I was recently asked by an emerging photographer if there was any hope of her ever getting work as a commercial photographer. She had discovered that it was a male dominated world made up of mostly male photographers working with mostly male creatives. She wondered why; did I know?And was the effort even worth it?

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Cracking the Asian Market

‘Happy new year in advanced. I’d like to ask you to send me your photographers’ updated, latest portfolio based on Beauty & hair please? No particular region based please. Plus photographers’ bio or CV together? If I may, please send me a download link or attachment by early next week.’ I received this Email from

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The Make or Break Edit

I am privileged to have recently been a judge of the IPA Lucie awards. The quality of the work this year was outstanding, particularly in the editorial categories. Shot after shot of breathtaking, haunting, beautiful, horrific and emotional imagery which said so much more than words can describe. I finished round one of the judging

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Quiet spell?

Sometimes work is just scarce. It isn’t necessarily a reflection of your skill and is rarely a reflection of  price. When I was an agent, and there was a lull in work, I used to jealously watch photographers pop off to the movies, take their kids to the zoo, and go on holidays. Meanwhile in

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Sold!

Apologies for the absence of recent posts. I’ve been trying to find words to explain the feeling of selling my ‘baby’ of 16 years, and the first photographer’s agency in New Zealand, The Collective Force. Not that I’m sad- I am over the moon that the business will continue with a new lease of life.

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Enter the Dragon

Happy New Year! Most of my Chinese clients and friends are on holiday today, celebrating this auspicious time of year with their families and a cacophony of very loud fireworks. (I was in China during one New Year and thought World War 3 was taking place outside my hotel room window- the booms and crashes

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A week in the life of a Folio Consultant….

Well that was the week that was. Over the past week I prepared for and held two workshops on sales and marketing and quoting and negotiating, to a full house at Studio Lumiere, in liason with the AIPA. I sourced photographers and prepared folios for some really lovely briefs- one from Australia, two from Japan

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