Marketing

Closing the deal with a bang

Have I mentioned that I’m a Virgo? For what it’s worth, this means that I am finickity about presentation in general. Grammar, design, colours, you name it. Oh, and all the neatly ordered jars in my pantry are labelled, much to my family’s amusement. I studied graphic design back in the early Eighties, and whilst

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7 ways to make your folio fantastic

I’ve just finished a round of marketing workshops in Melbourne, Sydney and Auckland.  During my time in Australia I also held a string of one on one consultations (God bless good cafes with excellent coffee), attended the Guns Agency award evening as a judge, and did the final edit of several print folios, one of

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Move me!

So my daughter (artist and musician) and husband (ad agency creative and script writer) were in the kitchen this morning, hovering over a bowl of cherries and slab of half-demolished Christmas cake whilst they checked out Juxtapoz on the ipad. They were admiring the technical ability of an artist who could render perfect images with the humble

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The Power of Women

I was recently asked by an emerging photographer if there was any hope of her ever getting work as a commercial photographer. She had discovered that it was a male dominated world made up of mostly male photographers working with mostly male creatives. She wondered why; did I know?And was the effort even worth it?

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Cracking the Asian Market

‘Happy new year in advanced. I’d like to ask you to send me your photographers’ updated, latest portfolio based on Beauty & hair please? No particular region based please. Plus photographers’ bio or CV together? If I may, please send me a download link or attachment by early next week.’ I received this Email from

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The Make or Break Edit

I am privileged to have recently been a judge of the IPA Lucie awards. The quality of the work this year was outstanding, particularly in the editorial categories. Shot after shot of breathtaking, haunting, beautiful, horrific and emotional imagery which said so much more than words can describe. I finished round one of the judging

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Quiet spell?

Sometimes work is just scarce. It isn’t necessarily a reflection of your skill and is rarely a reflection of  price. When I was an agent, and there was a lull in work, I used to jealously watch photographers pop off to the movies, take their kids to the zoo, and go on holidays. Meanwhile in

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