Recently I heard the good news that yet another of my clients won the top prize in a photographic competition. What’s great is that he won it for a shot he took for a dream client, shooting the kind of job he would shoot even if he weren’t paid. Only he was. And on top of
Marketing
6 Steps to Cracking a new Market- Case Study #1
Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that
Coffee and Connections
This morning I am decompressing from a workshop I ran yesterday here in Wellington, New Zealand. During the workshop I was assisted by a lovely young lady called Summer who generously offered to collect me from the airport when I arrived. ‘I’ll be the Japanese girl wearing African braids’ she said. Funnily enough, I had no problem
A Shout out to Photographers
It’s a busy world. My recent lack of posts is evidence of the craziness in my life- and I know plenty of busier people. Technology demands that we are constantly responding to a barrage of social media updates, never mind Emails, texts, and the humble old fashioned phone call. So it’s no wonder that most
Who the Bloody Hell are You?
At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panellists squirming in their seats was: ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget
Closing the deal with a bang
Have I mentioned that I’m a Virgo? For what it’s worth, this means that I am finickity about presentation in general. Grammar, design, colours, you name it. Oh, and all the neatly ordered jars in my pantry are labelled, much to my family’s amusement. I studied graphic design back in the early Eighties, and whilst
7 ways to make your folio fantastic
I’ve just finished a round of marketing workshops in Melbourne, Sydney and Auckland. During my time in Australia I also held a string of one on one consultations (God bless good cafes with excellent coffee), attended the Guns Agency award evening as a judge, and did the final edit of several print folios, one of