Marketing

New fences, old fences

We stood on an almost empty parking lot outside a Rotorua hotel staring up at the distant windows, some with faces peering out, some of those offering a resigned wave to possible relatives or friends. Between us and the building were two soldiers and a 10ft high fence. We were collecting our daughter from her

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The three most important questions

There are 3 questions I ask photographers when I first meet them. What would your week look like if you were financially free and never had to work again? Would photography be a part of it? Describe your dream assignment. No limitations. (In 2019 I ran a free webinar on planning your year, where I

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Happy Thanksgiving

Today is Thanksgiving for the folk in US, so happy holidays if that’s you! It’s the perfect time, wherever you are, to take stock of what HAS worked this year, in spite of so much being so utterly awful. Things I know some of my clients are grateful for this year: Spending more time with

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How to reach some of the busiest creatives in the world.

I first arrived in Shanghai on a freezing day in February. That night, creeping to my hotel window with horror, I watched as the sky filled with sepia coloured smoke and almighty bangs ricocheted between buildings. I literally thought World War 3 had begun. But no my friends. Fireworks. The next day snow fell, gracefully

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Hidden opportunities

There’s a secret beach near where I swim. It has cathedral sized caves set into the cliffs with natural pillars and deep blue green pools which turn black as they disappear into the gaping darkness. I call it the Magic Kingdom. My hubby calls it Narnia because it’s only accessible through a hidden cave, and

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5 things to check when you’re presenting online

Just over a week ago I joined the faculty of Palm Springs Photo Fest’s inaugural online event as a speaker and reviewer. I ‘bumped’ into other reviewers and speakers in a Zoom ‘Green room’, and ‘met’ and reviewed photographers virtual folios in their dining and living rooms, studios and home offices. In spite of this

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4 steps to embracing the current situation

I’m hearing such a diverse range of situations that photographers and reps are in at the moment. From mad busy, to closing shop. So I thought I’d give you some things to consider if you’re a photographer feeling indecisive about next steps (because who isn’t at the moment?) 1. Don’t let your inability to travel

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