Marketing

How to create a buzz before you’ve started shooting

I’m often asked by photographers how they should share their personal work when it’s finished. But have you ever considered sharing from the moment you start conceptualising? Wait what? Give away my ideas? Sharing ideas can be such a scary concept to many photographers, especially if you’re super competitive. But if you have a strong

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Struggling to write?

Do you struggle to write ? As an advertising or editorial photographer you know you have to be able to communicate what your work is about, why you did it, what your vision is and your interpretation of a brief. It comes with the territory (hello treatments!) But articulating what you want to say can

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The first 5 months and what’s next

OMG it’s June! Have you paused to take stock yet? This year I’ve run a live webinar about getting a rep, held a workshop about folio building with CAPIC in Vancouver, and met up with about 20 photographers who’ve done my programme in Melbourne. I spent 10 days in Havana, Cuba, with 7 photographers from around the

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3 Essential steps before you estimate a job

When an amazing brief lands in your inbox, are you sometimes tempted to say ‘yes’ straight away? Even if you wait until the full briefing meeting, you might feel pressured to have all the answers, and again, to agree to changes and suggestions which may turn out to be unachievable or out of budget. You

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Out of sorts?

Lying in bed a few weeks ago, with very little brain power to do much more than half-heartedly meander through Google, I discovered the origin of the idiom ‘Out of sorts’. Ha. In the world of printing (pre-computers) the letters were called ‘sorts’. If there were some missing, you were ‘out of sorts’. (I should

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Cuba, Crash landings and that C bug

I opened my eyes on the galley floor at the back of flight 23 to Auckland from Vancouver. 2 flight attendants leaned over me. My last memory was leaving my seat 6 rows back to go to the bathroom. ‘This will sting a little’ said the flight attendant as he dabbed at my face. I

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To all women image makers

‘10 years ago I was standing at a bus stop with 2 kids by my side, on my way to a women’s refuge.’ she said. ‘Since then I guess I’ve been hiding.’ I had blitzed the photographer’s work and we were on a Zoom call. In amongst the lovely short-depth-of-field peonies on tables and little girls

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