‘Commercial work? Why would I want to see commercial work?’ The CD of a large New York ad agency looked thoroughly perplexed when asked about sharing commercial work on a photographer’s website. This was in a private Q&A I ran for my clients, and the answer didn’t surprise me at all. The fact is that
My builder, who’s a walking dictionary of bad jokes and quotes, told me a Chinese proverb; ‘House finished, man dead’. This is so true of anything you share with the world. No sooner is it released than you want to improve it, or start something newer, better. Worse still, you don’t put it out there
If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.
I’m often asked how I identify the best images when I’m reviewing (or ‘blitzing‘) a photographer’s work. My background is in advertising photography and high end commissions from around the world, so I tend to be drawn to images which will also attract advertising creatives, designers and art producers. Having said that, the top shots
This morning I’ve been Blitzing work by a food photographer. I have been getting hungrier and hungrier as I salivate over the most tasty looking shots (ALWAYS a non-negotiable deal breaker with food photography). Luckily I’m heading out to a lunch meeting soon. When I was an agent I repped 2 food photographers. Wherever possible
I’m astonished at the number of photographers I meet who were musicians in their former lives. If not musicians it was their world. They lived and breathed music. Is that you? Very few of photographers fully harness it in their photography though. It’s a separate ‘thing’. But we’re no longer living in times where music
Are you sometimes guilty of being a ‘when I’ person? As in, ‘When I get some down time I’ll contact that rep/ fix my website/ start that personal project/ go for a walk…..” The problem with this is you’re leaving your actions in the hands of fate (again). If you wait too long, opportunities pass,
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