Folios & Editing

Things are never what they seem

  If you’re an advertising photographer you’d know that agencies sometimes hire fashion photographers to shoot car ads, and sports photographers to shoot global bank campaigns, and animal photographers to promote high tech products. The list goes on. But did you know that online app Pinterest has hired photographers who’ve shot analogue on their campaigns?

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Kon Mari your work

If you’ve been shooting for a while, you may have vast archives of work which have yet to be filed and edited. You might even have boxes of film and transparencies that you’ve never scanned. Possibly shots you haven’t even looked at. It’s challenging enough to stay on top of all the assigned images and

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How to get in front of award winning creatives

It’s a well known fact amongst agents and photographers alike that if you shoot an advertising campaign that then goes on to win a big fat juicy award or two, such as a Cannes Lion, or a D&AD pencil, you’ll be getting lots of calls from new clients. Sure, you should definitely be entering good

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CA+ is back, and here’s why you should go

When I was repping photographers I would scoot over to Singapore (and Hong Kong, and beyond) several times a year. Heading off for a sales trip was always a feat of co-ordination and planning. Appointments had to be made with as many people as possible, which, because they are mostly creatives, is a little like herding

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Stop paddling backwards

Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You

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All you need is inside you

A few days ago I received a holiday/ Christmas wish list from somewhere photographically inclined, and it listed, predictably, mostly equipment, cameras and helpful software. I think I ditched it. When photographers, even my beloved clients, start talking to me about gear, I ‘glaze over’. It’s not my zone of genius. I’m done being a

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Hone in!

I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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