Finding Direction

You are not a photographer

If you’re shooting for clients, you probably think you’re a photographer. You wouldn’t be mad to assume this. Indeed, most people probably refer to you as a photographer. But don’t get caught up in believing that’s what you do. If you’ve watched Simon Sinek’s ‘Find your why‘, you may have an inkling of what I’m talking

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All you need is inside you

A few days ago I received a holiday/ Christmas wish list from somewhere photographically inclined, and it listed, predictably, mostly equipment, cameras and helpful software. I think I ditched it. When photographers, even my beloved clients, start talking to me about gear, I ‘glaze over’. It’s not my zone of genius. I’m done being a

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Hone in!

I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’

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In recognition of an inspiring photographer

Today I heard of the passing of a wonderful New Zealand photographer, Jocelyn Carlin. Jocelyn embodied the word ‘adventure’, travelling the world with her camera, educating photographers, creating a popular studio and darkroom facility in Auckland, shooting for clients, and above all following her passion to explore multiple cultures and build relationships with their people.

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How to make space for better clients and more money

After the recession my photo agency and production company were in debt to the tune of $300,000. Yes, it was scary. In fact it was downright awful. I had learned that the more you make when times are good, the more you can lose when times are not good. I had staff, a large office,

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One on One

4 steps to win the heart of a photo rep

A few weeks ago I received an Email from a photographer: ‘I have to know, Christina. Why didn’t you ever rep me?’ OMG. This poor photographer had been hanging onto my ‘rejection’ for 10 years. Holy moly. Admittedly his dog had just died, he was having a few stiff drinks and he was feeling VERY

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Find your inner Bruce Marigold

I want to introduce you to Bruce Marigold. (We’ll get to David later). Bruce is a pen name my husband has invented for a script he really wanted to write, but with which he didn’t initially want his name associated. (Oh damn- there goes that secret). He wanted to be completely free to explore an

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