Closing the deal

5 things to check when you’re presenting online

Just over a week ago I joined the faculty of Palm Springs Photo Fest’s inaugural online event as a speaker and reviewer. I ‘bumped’ into other reviewers and speakers in a Zoom ‘Green room’, and ‘met’ and reviewed photographers virtual folios in their dining and living rooms, studios and home offices. In spite of this

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4 steps to embracing the current situation

I’m hearing such a diverse range of situations that photographers and reps are in at the moment. From mad busy, to closing shop. So I thought I’d give you some things to consider if you’re a photographer feeling indecisive about next steps (because who isn’t at the moment?) 1. Don’t let your inability to travel

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The outsiders

Being an outsider has been conditioned into me from the day I was born. It was the norm. I grew up in a working class suburb in a wealthy town in the South of England. My parents were Geordies (from the North East) so we had no relatives nearby. Later, I met my Aussie husband

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Are you in business crisis mode?

As soon as this pandemic started affecting travel and day to day lives, many of the photographers I work with jumped into over-drive. ‘Should I let my clients know I can still shoot alone and send shots remotely? ‘ ‘Is it appropriate to reach out and say anything about working given the gravitas of the

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How to break the ice

A few months ago I asked how good you were at receiving compliments. (If you missed it you can read it again here) But how good are you at GIVING compliments? Maybe hiding behind a camera is exactly how you like it. Maybe talking to random strangers is not your bag. But then you find

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My criteria for recommending you

I haven’t been a rep for 8 years now but I’m immersed in the photography and review world so much that I am still asked to recommend photographers.  Even some of my old clients contact me now and again for guidance when they’re stuck.  Here is my criteria which you might find useful as I’m

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Are you guilty of this?

A couple of weeks back a photo editor from a well known magazine in NYC Emailed me, looking for a selection of photographer recommendations in Sydney, Australia. The photographer had to be a woman and was needed to document an entrepreneur on the job. Easy peasy I thought. After suggesting three relevant photographers I had

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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