Folios & Editing

How to get in front of award winning creatives

It’s a well known fact amongst agents and photographers alike that if you shoot an advertising campaign that then goes on to win a big fat juicy award or two, such as a Cannes Lion, or a D&AD pencil, you’ll be getting lots of calls from new clients. Sure, you should definitely be entering good

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CA+ is back, and here’s why you should go

When I was repping photographers I would scoot over to Singapore (and Hong Kong, and beyond) several times a year. Heading off for a sales trip was always a feat of co-ordination and planning. Appointments had to be made with as many people as possible, which, because they are mostly creatives, is a little like herding

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Stop paddling backwards

Sometimes, when I review a photographer’s work and identify their hero shots I am met with an incredulous look. ‘But how can that be my hero work? It’s so easy for me!’ No shit Sherlock. It may come as a shock, but doing what you love, especially if you’ve been doing it for a while, can be a breeze. You

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All you need is inside you

A few days ago I received a holiday/ Christmas wish list from somewhere photographically inclined, and it listed, predictably, mostly equipment, cameras and helpful software. I think I ditched it. When photographers, even my beloved clients, start talking to me about gear, I ‘glaze over’. It’s not my zone of genius. I’m done being a

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Hone in!

I’ve recently been reviewing a number of my clients’ website bios and they often go like this: 1.Open on a description of photographers’ style and feel. (Are you seriously telling discerning visual decision makers how to think about the work after they’ve probably already seen it? ) 2. Go on to explain ‘my first camera’

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How to make space for better clients and more money

After the recession my photo agency and production company were in debt to the tune of $300,000. Yes, it was scary. In fact it was downright awful. I had learned that the more you make when times are good, the more you can lose when times are not good. I had staff, a large office,

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IPA Climate change competition- 4 ways to stand out

Last night, after an amazing day where I proudly joined the first Women’s March on Washington in Auckland, we had a severe storm and lost power. Trees and power lines crashed down around Auckland and roads were closed. It seems only appropriate that today I judged the IPA Climate change competition. It also seems appropriate as

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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