Photo consulting

6 Steps to Cracking a new Market- Case Study #1

Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that

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Top folio shots 2013: July-December

Last year saw some fabulous work cross my desk. Folio edits seem to absorb much of my time at the beginning and end of the year, and this year is no different. Unfortunately there wasn’t anything too inspiring in August last year, so I gave it a miss. Equally, there has been so much great

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A Shout out to Photographers

It’s a busy world. My recent lack of posts is evidence of the craziness in my life- and I know plenty of busier people. Technology demands that we are constantly responding to a barrage of social media updates, never mind Emails, texts, and the humble old fashioned phone call. So it’s no wonder that most

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Who the Bloody Hell are You?

At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panelists squirming in their seats was:  ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget

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Closing the deal with a bang

Have I mentioned that I’m a Virgo? For what it’s worth, this means that I am finickity about presentation in general. Grammar, design, colours, you name it. Oh, and all the neatly ordered jars in my pantry are labelled, much to my family’s amusement. I studied graphic design back in the early Eighties, and whilst

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7 ways to make your folio fantastic

I’ve just finished a round of marketing workshops in Melbourne, Sydney and Auckland.  During my time in Australia I also held a string of one on one consultations (God bless good cafes with excellent coffee), attended the Guns Agency award evening as a judge, and did the final edit of several print folios, one of

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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