marketing for photographers

From the IPA judging table: Lessons for your next project

I’ve just emerged from 3 days of judging the annual IPA awards. It’s a grueling but rewarding process, because the best projects drive me to tears, make me laugh out loud or evoke any emotion in between. They are beautifully captured, deeply human, believable (no matter how whacky), and have something original to say. That

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How to get folio meetings when no one wants to see you anymore

Recently I heard that advertising creatives in USA are reluctant to have portfolio meetings with photographers or their agents because they get paid to review work at events and for various platforms, so why do it for free? But it also means they can smash through a string of folio meetings within a limited timeframe

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Are you joining the dance?

I don’t think I would have survived the last few weeks without the support of Chat GPT and AI. (What? the dreaded enemy??!!! WTF!!) Fear not. I’m not talking about AI generated images or even Emails (no, this is still me; human content is more important than ever). I’m talking about the space it’s given me

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How to keep the groove on

When you were starting out, you probably looked at lots of photography, films and art, and referenced it to explore all sorts of approaches and techniques, a bit like musicians who start out by playing covers. You were finding your groove. Most artists start this way. Even now you’re probably playing with new gear and

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The secret of confident photographers

Are you struggling with lack of confidence? lf so you’re not alone. I hear this all the time from photographers and today I want to let you into a secret. Photographers who seem confident are probably NOT ‘confident’. They may not believe in themselves. (Deep down most people don’t). They’re probably as sh*t scared as you. (Maybe

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Would you let you in?

Last Sunday I went to the Leigh Bowery exhibition at the Tate Modern in London. A performance artist, fashion designer, and all round creative genius, Bowery was an iconic larger-than-life figure who featured in ballets, on catwalks, and was often called ‘Modern art on legs’. He was very much part of the London and New York art

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3 reasons you might not love what you do

I’m currently in England, and still hearing from the Marrakech project makers , some of whom have already jumped straight their next client production. The most successful photographers in the world love doing what they do whether it’s personal work or paid work. And let’s be clear- they do BOTH. They put the same amount of energy

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