marketing for photographers

Lessons to learn from chocolate milk

A recent visit to the supermarket had me reeling in shock. When I got down to the back of the huge building, I was confronted by a queue which lead all the way past the bakery, the deli, the meat and ultimately to the dairy section. People with half-full trolleys, baskets, and some with nothing, waited

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Top folio shots 2014: September and October

September and October saw work from factories to near extinct wildlife cross my desk. From crazy studio fashion shoots in Melbourne to car racing in Salt Lake City, Utah. Beaches from Adelaide to Nelson and beyond. Way way beyond. But I was particularly in love with the two I chose as they were both personal shots,

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Top folio shots 2014: July and August

July and August were busy editing months this year, so to catch up on some belated posts I’ve rolled some highlights together. There were a few stand out shots over this period, as there always are, so here is some Southern Hemisphere eye candy (with a slice of the tropics). Wendy Brandon, Wellington I am thrilled to introduce

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Interview #1- Kelly Pon, CD of BBH Shanghai

Last year I interviewed a series of creative directors and art buyers based at top ad agencies in Asia. I wanted to understand from their perspective how they chose photographers for jobs, how much influence their clients and teams had, and what kind of photography was inspiring them. I first met the lovely Kelly Pon when she

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Top folio shots 2014: June

We are currently dealing with horrible winter storms here in NZ. At our home in Titirangi we’ve had numerous power cuts, and some of our windows and doors are boarded up. Oh, and the family dog is sick. There is more but I won’t bore you. Suffice to say it might explain my slightly jaded (and possibly green-eyed) post last

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5 Reasons to Throw out Your Babies

Recently I heard the good news that yet another of my clients won the top prize in a photographic competition. What’s great is that he won it for a shot he took for a dream client, shooting the kind of job he would shoot even if he weren’t paid. Only he was. And on top of

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Top folio shot 2014: April

OK so it’s a doggie shot. But a damn good one. And this shot worked so beautifully in Robin’s folio alongside a fashion shot, a flower image, and a close up of a woman’s face. Robin’s folio was an example of style over subject, and all the strongest shots to me could be summed up by

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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