‘Meatloafs’. That’s the word a photographer recently used to describe some of his more frustrating clients who work in the sports world. It’s not surprising really. Many people who book photographers direct are non-visual. And it’s not limited to ex-rugby players. Marketing managers, event organisers and corporate executives are simply not (usually) terribly visually eloquent.
marketing for photographers
Are you drowning?
Yesterday I pulled a poor woman from the surf, wide eyed and frightened. She’d been tipped off her boogie board and was clutching it weirdly from upside down, like a beached turtle. She was terrified to let go lest she drown, and waves crashed over her face as she strained to keep it above water.
Stuff ups and successes (Getting unstuck part 2)
Happy new year! (Yeah I know we’re a week in but a girl’s got to have a break.) In my last post I gave you some prompts to acknowledge how much you achieved last year. If you missed it you can find it here and I strongly recommend you give it a go. Today I
A tough year closes (Getting unstuck part 1)
It’s been another tough year for many photographers- if not financially, emotionally, and I want you to be proud that you made it this far. As 2021 draws to a close I encourage you to wrap up your year by mind dumping all your successes, achievements and wins. Take yourself off somewhere quiet and make
Post review blues
If you’ve ever had your folio reviewed, whether at an event, online, or done the rounds of ad and design agencies, you may have experienced that wonderful post review euphoria. (They LOVED my work! They even contacted me! I am complete! ) But after the trillions of briefs failed to fly in the door (wait
Who are your people?
As I write this Email I’m sitting at the Sherwood Hotel in Queenstown, New Zealand. The mountains beyond the veggie garden are snow clad. Firewood is being chopped somewhere in the distance. The music is damn good. I could have stayed at the more expensive Hilton Resort and spa. But this is my kind of