marketing for photographers

feet on a surfboad riding a wave

If you’re an outdoor adventure shooter

Yet another amazing outdoor lifestyle photographer followed me on Insta today. He was from New Zealand. And yesterday another in Scotland. Not surprising, that. Both countries have gorgeous mountains, lakes and ocean. What’s not to love? (Maybe the cold………but skiing!) These intrepid shooters keep emerging from the woodwork, (or more likely from the ice cave),

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When to take a camera (and when not to)

Happy new year! (Is it still OK to say that?) This summer in New Zealand we are enjoying being VIP’s of our own country and many of us are exploring places we haven’t been… partly because they’d usually have been swamped with tourists. Holidays are tricky. To take the camera or not to? Taking your

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The three most important questions

There are 3 questions I ask photographers when I first meet them. What would your week look like if you were financially free and never had to work again? Would photography be a part of it? Describe your dream assignment. No limitations. (In 2019 I ran a free webinar on planning your year, where I

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Hidden opportunities

There’s a secret beach near where I swim. It has cathedral sized caves set into the cliffs with natural pillars and deep blue green pools which turn black as they disappear into the gaping darkness. I call it the Magic Kingdom. My hubby calls it Narnia because it’s only accessible through a hidden cave, and

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5 things to check when you’re presenting online

Just over a week ago I joined the faculty of Palm Springs Photo Fest’s inaugural online event as a speaker and reviewer. I ‘bumped’ into other reviewers and speakers in a Zoom ‘Green room’, and ‘met’ and reviewed photographers virtual folios in their dining and living rooms, studios and home offices. In spite of this

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4 steps to embracing the current situation

I’m hearing such a diverse range of situations that photographers and reps are in at the moment. From mad busy, to closing shop. So I thought I’d give you some things to consider if you’re a photographer feeling indecisive about next steps (because who isn’t at the moment?) 1. Don’t let your inability to travel

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The outsiders

Being an outsider has been conditioned into me from the day I was born. It was the norm. I grew up in a working class suburb in a wealthy town in the South of England. My parents were Geordies (from the North East) so we had no relatives nearby. Later, I met my Aussie husband

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