In the last 12 months the only way to meet with many creatives, art producers, photo editors and agents has been online, often via Zoom. Even here in the Southern Hemisphere where we’ve had relative freedom, many clients have changed how they work, and may not be in the office as often as usual. In
marketing for photographers
Stop talking about your technique
How do you describe your work when someone asks you about it? Do you go to great lengths to describe all the difficulties and challenges you overcame? Or the complex processing technique you invented? Do you share your secret recipe and tell us how easy it was, and not at all as magical as we
If you’re an outdoor adventure shooter
Yet another amazing outdoor lifestyle photographer followed me on Insta today. He was from New Zealand. And yesterday another in Scotland. Not surprising, that. Both countries have gorgeous mountains, lakes and ocean. What’s not to love? (Maybe the cold………but skiing!) These intrepid shooters keep emerging from the woodwork, (or more likely from the ice cave),
When to take a camera (and when not to)
Happy new year! (Is it still OK to say that?) This summer in New Zealand we are enjoying being VIP’s of our own country and many of us are exploring places we haven’t been… partly because they’d usually have been swamped with tourists. Holidays are tricky. To take the camera or not to? Taking your
The three most important questions
There are 3 questions I ask photographers when I first meet them. What would your week look like if you were financially free and never had to work again? Would photography be a part of it? Describe your dream assignment. No limitations. (In 2019 I ran a free webinar on planning your year, where I
Hidden opportunities
There’s a secret beach near where I swim. It has cathedral sized caves set into the cliffs with natural pillars and deep blue green pools which turn black as they disappear into the gaping darkness. I call it the Magic Kingdom. My hubby calls it Narnia because it’s only accessible through a hidden cave, and
5 things to check when you’re presenting online
Just over a week ago I joined the faculty of Palm Springs Photo Fest’s inaugural online event as a speaker and reviewer. I ‘bumped’ into other reviewers and speakers in a Zoom ‘Green room’, and ‘met’ and reviewed photographers virtual folios in their dining and living rooms, studios and home offices. In spite of this