Everyone knows that when you’re marketing you should focus on a niche. It’s true. It actually makes life much easier if you’re focusing on one group of people. But if you’ve been told that your niche is a type of industry like Pharma, automotive, sport or adventure, and you’re only targeting brands in those niches,
If you watched the presentation last week with Billy Plummer you’ll have heard him talk about the difference between tests and personal work. (If not, you can still catch the replay here.) It’s well understood that tests are when you photograph to try out new gear, lighting and technique. But when you photograph with an
To many photographers, being at the top of their game doesn’t just mean making beautiful work for clients, but also being seen and acknowledged by the art world or organisations like Magnum. Maybe that’s you, too. For British photographer Nancy MacDonald, this was something she dreamed of but didn’t believe was possible until she made
Have you ever wished you could get inside the brain of a creative director? One that has hired countless photographers for high end brand campaigns? I’m thrilled to share that in exactly one week from now I have a real treat for you. Join myself and Billy Plummer for an inspirational online presentation, “It’s all
This weekend’s inspiration is a flashback to this time 4 years ago, when borders closed and we all found ourselves facing lockdown. Very strange times indeed. As an antidote to this, ex-advertising creative and top ad photographer Billy Plummer and I created an online workshop, taking 20 photographers from around the world through the process
If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.
Being an outsider has been conditioned into me from the day I was born. It was the norm. I grew up in a working class suburb in a wealthy town in the South of England. My parents were Geordies (from the North East) so we had no relatives nearby. Later, I met my Aussie husband
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