How to make personal work which will get you paid

28 March, 2024

Have you ever wished you could get inside the brain of a creative director? One that has hired countless photographers for high end brand campaigns?

I’m thrilled to share that in exactly one week from now I have a real treat for you.

Join myself and Billy Plummer for an inspirational online presentation,

“It’s all personal – how personal work will get you paid”

Billy began his adland career straight out of St Martin’s School of Art in London. For 28 years he was a Creative Director for ad agencies in the UK, Asia and Australia.

Just over a decade ago, he changed tack, became an advertising photographer and regularly shoots all sizes of campaigns, the ones he used to commission, for clients across Asia Pacific from his base in Sydney, Australia.

In this presentation he’ll show you how he did that, and how you can do it too.

His background as an agency creative director means he fully ‘gets’ concepts, he knows how to articulate ideas, and identify genuinely surprising aspects to bring briefs to life.

You can register here.

Date and times:

  • Monday 1st April: 3pm PDT, 6pm EDT, 11pm UK
  • Tuesday 2nd April: 9am NSW, Vic & Qld/ 11am NZT

In this presentation you’ll learn how to make properly thought-through personal work which can:

  • Lead to commercial commissions
  • Put you in control
  • Showcase the way you want to shoot

I’ll be your host and both Billy and I will be answering any questions at the end.

I look forward to seeing you there!