‘Can we go now?’ I repetitively asked my teacher Mrs Roche, plucking at her sleeve after we descended deep into the historic mine at Beamish on a school trip. I was eight, and not one bit interested in those historic machines and pictures of pit ponies and canaries (as much as I loved pit ponies
It can creep up on you, insidiously, first a whisper and then a roar. Or it can hit you with a thump. There’s no easy way to face that feeling of irrelevance. One day you’re flavour of your industry, being hired by all and sundry (if you can fit them in), and suddenly you’re wondering
When you were starting out, you probably looked at lots of photography, films and art, and referenced it to explore all sorts of approaches and techniques, a bit like musicians who start out by playing covers. You were finding your groove. Most artists start this way. Even now you’re probably playing with new gear and
Everyone knows that when you’re marketing you should focus on a niche. It’s true. It actually makes life much easier if you’re focusing on one group of people. But if you’ve been told that your niche is a type of industry like Pharma, automotive, sport or adventure, and you’re only targeting brands in those niches,
If you watched the presentation last week with Billy Plummer you’ll have heard him talk about the difference between tests and personal work. (If not, you can still catch the replay here.) It’s well understood that tests are when you photograph to try out new gear, lighting and technique. But when you photograph with an
To many photographers, being at the top of their game doesn’t just mean making beautiful work for clients, but also being seen and acknowledged by the art world or organisations like Magnum. Maybe that’s you, too. For British photographer Nancy MacDonald, this was something she dreamed of but didn’t believe was possible until she made
Have you ever wished you could get inside the brain of a creative director? One that has hired countless photographers for high end brand campaigns? I’m thrilled to share that in exactly one week from now I have a real treat for you. Join myself and Billy Plummer for an inspirational online presentation, “It’s all
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