advertising photography

Top folio shot 2014: April

OK so it’s a doggie shot. But a damn good one. And this shot worked so beautifully in Robin’s folio alongside a fashion shot, a flower image, and a close up of a woman’s face. Robin’s folio was an example of style over subject, and all the strongest shots to me could be summed up by

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Top folio shots 2014: Jan- Mar

Here I am again on the first day of April madly delving into the last 3 month’s worth of images I have already edited for folios this year. From my humble abode in Titirangi I have travelled all over the world; from sparkly ocean pools scattered about Sydney’s shores, to the fashion scenes of Japan and Shanghai; I’ve attended

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6 Steps to Cracking a new Market- Case Study #1

Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that

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Who the Bloody Hell are You?

At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panelists squirming in their seats was:  ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget

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7 ways to make your folio fantastic

I’ve just finished a round of marketing workshops in Melbourne, Sydney and Auckland.  During my time in Australia I also held a string of one on one consultations (God bless good cafes with excellent coffee), attended the Guns Agency award evening as a judge, and did the final edit of several print folios, one of

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Christina Force | T/A Thunk Ltd. | Titirangi | Auckland, New Zealand

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