advertising photography

Who the Bloody Hell are You?

At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panellists squirming in their seats was:  ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget

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7 ways to make your folio fantastic

I’ve just finished a round of marketing workshops in Melbourne, Sydney and Auckland.  During my time in Australia I also held a string of one on one consultations (God bless good cafes with excellent coffee), attended the Guns Agency award evening as a judge, and did the final edit of several print folios, one of

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