This is my dad, and yesterday was his 86th birthday. In the late 70’s he wrote a quality control system for the developing computer industry. The system was adopted by British Standards (BS 5750), and today, manufacturers of most camera companies use the same quality control standardisation (now updated to ISO 9000). Dad is systems
Are you doing any of these three things? Creating work that you think your audience will like (and not what you would make for yourself). Holding your new work close to your heart (for fear of others copying it) or simply leaving it on a hard drive. Avoiding contacting people you know could possibly hire
There’s no doubt that creative decision makers, the people I presume you want to hire you, are visually discerning. And sharing your most stunning work (stills and motion) on your website is vital for that reason. But nice images alone are not enough. Because if they like your work they will then want to figure
‘Commercial work? Why would I want to see commercial work?’ The CD of a large New York ad agency looked thoroughly perplexed when asked about sharing commercial work on a photographer’s website. This was in a private Q&A I ran for my clients, and the answer didn’t surprise me at all. The fact is that
If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.
In August I talked A LOT about driving your own bus. So what kind of bus do you want to be driving? Is it a vintage model with loads of character and charm and a quirky crew? Or a slick stretch limo with a champagne bar for the celeb guests? Perhaps a Tesla vehicle with
A photographer recently told me about a fashion shoot where the model’s nose was slightly retouched in post production. After seeing the shot, the model paid for a nose job. She actually had her own nose made to look like the final image. Horrified, the photographer contacted her afterwards. The model thanked her for showing
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