Over the years I’ve talked a LOT about the difference between a test shoot and a personal shoot. (If you haven’t heard this before you can read my thoughts on this here: https://christinaforce.net/personal-work-is-not-this/) The problem with tests, is they have no depth. They’re hard for you or your agent to talk about, and barely get a
I’ve just emerged from 3 days of judging the annual IPA awards. It’s a grueling but rewarding process, because the best projects drive me to tears, make me laugh out loud or evoke any emotion in between. They are beautifully captured, deeply human, believable (no matter how whacky), and have something original to say. That
Recently I heard that advertising creatives in USA are reluctant to have portfolio meetings with photographers or their agents because they get paid to review work at events and for various platforms, so why do it for free? But it also means they can smash through a string of folio meetings within a limited timeframe
I’m currently in England, and still hearing from the Marrakech project makers , some of whom have already jumped straight their next client production. The most successful photographers in the world love doing what they do whether it’s personal work or paid work. And let’s be clear- they do BOTH. They put the same amount of energy
One of my favourite personal project briefs to photographers is to come up with a series which can be made whichever country you travel to, as well as right under your nose. It requires an overarching idea which ‘carries’ the project and shows that you’re able to travel and get consistent results. (I wrote about
This month I’ve been working with photographers joining my next Bootcamp mentoring programme, and helping them figure out their purpose, or ‘why’, and then using that information to inform a personal project. It’s a wonderful way to begin the year (and prepare for the 8 week intensive) and as always I’ve been so fascinated by
If you’ve been following me for a while you’ll have heard me say on repeat (like a broken record) that personal work is your number one marketing tool. Especially personal projects with an idea behind them. So what is an idea? It’s not a topic (Football is not an idea, neither is vintage cars, even
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