Today as we celebrate International Women’s Day, I want to shout out to all you fricken-amazing-rockstar-kick-ass women who have turned photography into a career. It’s hard enough in general to be a lens-based image maker but holy moly, the hurdles that women have faced over the years need no explanation. One of those hurdles has
If you’ve been following me for a while, or working with me, you’ll know that I am obsessed with personal work as a vital part of a photographers practice. Not only because it’s a way to flex your creative muscles, push yourself harder and remind yourself why you did this in the first place. But
This is my phrase of the week. Credit for it comes from a photographer I work with, who was grumbling about marketing. “I hate marketing.” he said. “I just want to make great images.” (Which he does, a lot.) As I pointed out to him, if you’re a photographer, your number one marketing tool IS
This is my dad, and yesterday was his 86th birthday. In the late 70’s he wrote a quality control system for the developing computer industry. The system was adopted by British Standards (BS 5750), and today, manufacturers of most camera companies use the same quality control standardisation (now updated to ISO 9000). Dad is systems
Are you doing any of these three things? Creating work that you think your audience will like (and not what you would make for yourself). Holding your new work close to your heart (for fear of others copying it) or simply leaving it on a hard drive. Avoiding contacting people you know could possibly hire
There’s no doubt that creative decision makers, the people I presume you want to hire you, are visually discerning. And sharing your most stunning work (stills and motion) on your website is vital for that reason. But nice images alone are not enough. Because if they like your work they will then want to figure
‘Commercial work? Why would I want to see commercial work?’ The CD of a large New York ad agency looked thoroughly perplexed when asked about sharing commercial work on a photographer’s website. This was in a private Q&A I ran for my clients, and the answer didn’t surprise me at all. The fact is that
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