There are three things you should know about marketing to advertising creatives. 1. Email marketing is a proven effective way to build trust, stay top of mind and inspire ad creatives. It’s way more powerful than social media as you’re getting into their world and you’re driving the bus – choosing when and what to
Knowing your target market is one of the things I rant on about all the time so you can communicate with them in a way that’s not salesy. Coming from the advertising world I learnt ‘ad speak’ quite young, so it has always been a part of my vernacular. As a photographers agent I had
This month I’m obsessing about Email marketing. It’s a subject that I could rant on about all day because it really is just another way to stay top of mind with key creatives and art producers you want to notice (and hire) you. Oh, and those elusive agents too. Writing Email blasts is so much
I received an email from a photographer recently which was written in a very friendly chatty way, asking questions, and giving some advice. But this photographer’s target audience is high end creative decision makers in the advertising, design and brand worlds. Unfortunately these folk HATE being given advice, and worse still, asked questions! It was
Can you remember the first decent paid photography gig you got? The one where you thought- OMG I’m really doing this! It might have been 30 years ago or 3 years ago but there’s a very strong chance it was inspired by something you created for yourself. And you shared it because, what the heck,
If you watched the presentation last week with Billy Plummer you’ll have heard him talk about the difference between tests and personal work. (If not, you can still catch the replay here.) It’s well understood that tests are when you photograph to try out new gear, lighting and technique. But when you photograph with an
To many photographers, being at the top of their game doesn’t just mean making beautiful work for clients, but also being seen and acknowledged by the art world or organisations like Magnum. Maybe that’s you, too. For British photographer Nancy MacDonald, this was something she dreamed of but didn’t believe was possible until she made
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