Let’s talk treatments. They’re possibly your biggest cause of overwhelm, anxiety and exhausting all-nighters, but I have to say as an agent I found they were super helpful. When you sit down and think about the result you want to achieve you get much more clarity. Working through the various aspects- mood and feel, compositional
Do you sometimes feel bullied or railroaded by your clients? I often hear from photographers who are exhausted and overwhelmed with clients changing dates, time allowance with talent, adding shots, and sometimes the entire brief can become something else. The fact is that jobs change. The brief can change. Locations, timing and talent can change.
In just a couple of days I’m flying to Hanoi, Vietnam. I’ll be joining a group of photographers from around the world who have spent the last 5 weeks (between juggling jobs and kids and life) on The Series Project program, researching and identifying stories they want to tell. As requested (by me!) they’ve already started
This past week I’ve been bombarded with messages from photographers in Australia wondering about the mass closure of some of the industry’s most established studios, agents and printers. If you’re elsewhere in the world, you’ve probably seen many companies like this close down in the last few years. I have to admit I don’t think
Did you know that decision fatigue is a real thing? According to registered psychotherapist Natacha Dukehe the more decisions a person makes over the course of a day, the more physically, mentally and emotionally depleted they become. So it doesn’t surprise me that photographers often ask me what I think they should share on the
There are three things you should know about marketing to advertising creatives. 1. Email marketing is a proven effective way to build trust, stay top of mind and inspire ad creatives. It’s way more powerful than social media as you’re getting into their world and you’re driving the bus – choosing when and what to
Knowing your target market is one of the things I rant on about all the time so you can communicate with them in a way that’s not salesy. Coming from the advertising world I learnt ‘ad speak’ quite young, so it has always been a part of my vernacular. As a photographers agent I had
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