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If I was your photo agent, this is what I’d do

OK, obviously this is hypothetical, because I sold my photographers’ agency, The Collective Force, years ago. But after talking to photo reps around the world, and hearing their gripes (and finding them similar to mine!) I wanted to share what I’d work with you on if I was repping you. I’d help you to get

Attract the right rep

What with the closing of agent doors in some cities and the opening of new ones in others, there’s been a lot of shuffling around recently, and you might be a bit daunted by any suggestion of finding representation. But when there are two of you marketing (and one of you knows just about everyone

Divorce?

We’re now into the second half of a year that has been tough for many, so let’s talk about divorce. Not divorce from your partner, but divorce from your agent (or rep, or production house). Many photographers contact me saying they’d like to leave their rep and make a new start. But if you’re blaming

4 reasons to enter competitions (and when to hold off)

As top advertising creatives around the world arrive home from the sunny Med, clasping their Cannes Lions award metal, it’s time again to talk about the best competitions to enter if you’re a photographer. A question I am asked more than I can count. And honestly the ‘best’ ones, if best is about elevating your career as

What motivates you?

As a freelancer do you sometimes dream of having a job, anything, even something menial, just so you don’t have to think; about all the decisions, finances and stress of every single bid, treatment, production and negotiation? I know that when I owned The Collective Force & OPTNZ I had moments where I dreamed of

If I was considering repping you.

I’m often asked if I still rep photographers. I don’t. But there are certain basic boxes you’d need to tick before I would have even considered repping you. And I know this will be the case with most reps out there now. After your work has passed the rep test (do I like it? Is

Let’s talk treatments

Let’s talk treatments. They’re possibly your biggest cause of overwhelm, anxiety and exhausting all-nighters, but I have to say as an agent I found they were super helpful. When you sit down and think about the result you want to achieve you get much more clarity. Working through the various aspects- mood and feel, compositional