Over the years I’ve talked a LOT about the difference between a test shoot and a personal shoot. (If you haven’t heard this before you can read my thoughts on this here: https://christinaforce.net/personal-work-is-not-this/) The problem with tests, is they have no depth. They’re hard for you or your agent to talk about, and barely get a
I don’t think I would have survived the last few weeks without the support of Chat GPT and AI. (What? the dreaded enemy??!!! WTF!!) Fear not. I’m not talking about AI generated images or even Emails (no, this is still me; human content is more important than ever). I’m talking about the space it’s given me
When you were starting out, you probably looked at lots of photography, films and art, and referenced it to explore all sorts of approaches and techniques, a bit like musicians who start out by playing covers. You were finding your groove. Most artists start this way. Even now you’re probably playing with new gear and
Are you struggling with lack of confidence? lf so you’re not alone. I hear this all the time from photographers and today I want to let you into a secret. Photographers who seem confident are probably NOT ‘confident’. They may not believe in themselves. (Deep down most people don’t). They’re probably as sh*t scared as you. (Maybe
Last Sunday I went to the Leigh Bowery exhibition at the Tate Modern in London. A performance artist, fashion designer, and all round creative genius, Bowery was an iconic larger-than-life figure who featured in ballets, on catwalks, and was often called ‘Modern art on legs’. He was very much part of the London and New York art
I’m currently in England, and still hearing from the Marrakech project makers , some of whom have already jumped straight their next client production. The most successful photographers in the world love doing what they do whether it’s personal work or paid work. And let’s be clear- they do BOTH. They put the same amount of energy
Last week in Marrakech we ran our fourth location Series Project- this one in Marrakech, Morocco. Making things happen in this country is challenging. The drivers have their own particular view on where they are driving and where they are stopping (you can read my last Email about my own experience here). And accessibility to people,
Marketing
Folios & Editing
Finding Direction
Asia Assignments
Personal Work
Closing the deal
Most Recent
Case studies
Interviews