Over the last few weeks I’ve been hearing from photographers (and agents) around the world who’ve had a fresh burst of big global jobs in the door. It’s as if the floodgates have opened. Most the jobs are via photo reps. Big brands and ad agencies requiring large complex productions want to know you have
The photographer sat across from me sipping his espresso. He was a good photographer. His work was solid; he had the chops as they say. And he wanted me to rep him. ‘Why did you leave your last agent?’ I asked, sipping my Earl Grey tea. (I can’t drink coffee. I get palpitations, the shakes,
When my daughter Indi was a toddler she hated being woken up from her afternoon naps, so instead of coaxing her out of bed, we’d have a little party. (Stay with me here.) We’d walk into her room, put on some music, and start dancing. Within seconds, a little dot would appear at our side,
Over the years I’ve talked a LOT about the difference between a test shoot and a personal shoot. (If you haven’t heard this before you can read my thoughts on this here: https://christinaforce.net/personal-work-is-not-this/) The problem with tests, is they have no depth. They’re hard for you or your agent to talk about, and barely get a
I don’t think I would have survived the last few weeks without the support of Chat GPT and AI. (What? the dreaded enemy??!!! WTF!!) Fear not. I’m not talking about AI generated images or even Emails (no, this is still me; human content is more important than ever). I’m talking about the space it’s given me
When you were starting out, you probably looked at lots of photography, films and art, and referenced it to explore all sorts of approaches and techniques, a bit like musicians who start out by playing covers. You were finding your groove. Most artists start this way. Even now you’re probably playing with new gear and
Are you struggling with lack of confidence? lf so you’re not alone. I hear this all the time from photographers and today I want to let you into a secret. Photographers who seem confident are probably NOT ‘confident’. They may not believe in themselves. (Deep down most people don’t). They’re probably as sh*t scared as you. (Maybe
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