Everyone knows that when you’re marketing you should focus on a niche. It’s true. It actually makes life much easier if you’re focusing on one group of people. But if you’ve been told that your niche is a type of industry like Pharma, automotive, sport or adventure, and you’re only targeting brands in those niches,
Early this year I advertised for a marketing assistant. A high proportion of applicants had used AI to write their cover letter and even more of them, their CV. I could tell due to the significantly excessive use of dynamically boring adjectives they had used to promote themselves to me in the most uniquely impersonal
Train conductor 1 (in Geordie accent): ‘Eee I feel like I’m working fast today’ Train conductor 2 (in Polish accent): ‘You feel like?’ Train conductor 1: ‘Do I feel alright?’ Train conductor 2: ‘Yes I feel alright- another passenger asked me that before.’ I’m on a crowded train from London to Newcastle. Word for word,
It’s a well known fact that scarcity is an important aspect of selling. If there’s only one of something left in a store – you’re more inclined to feel like you might miss out. As a photographer in the ad world you’d be forgiven for thinking you can’t create that kind of scarcity – it
If you have a personal project gallery on your website, are you guilty of having a list of place names? CUBA TOKYO ALASKA It sounds so exotic and farawayish…but actually- does it? Nope. To advertising creatives, it’s like landing on yet another amateur travel bloggers site. And that is at best boring, and at worst
“Why would I order a camera part online when I can get out into the world and take photos on my way to the store? Why would I not want that experience?” These are the words of London born NYC/ Sydney advertising photographer Simon Harsent, who chatted to me a few weeks ago about his work,
OK, obviously this is hypothetical, because I sold my photographers’ agency, The Collective Force, years ago. But after talking to photo reps around the world, and hearing their gripes (and finding them similar to mine!) I wanted to share what I’d work with you on if I was repping you. I’d help you to get
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