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7 crucial reasons to talk about your personal work

If you work for discerning visual people in the advertising world you’ll know that personal work is the marketing back bone of your practice. (If you didn’t know that, now you do. It’s a non-negotiable habit of highly successful photographers). But something that may be missing from your personal work is a well articulated introduction.

The 3 main components of your best work

I’m often asked how I identify the best images when I’m reviewing (or ‘blitzing‘) a photographer’s work. My background is in advertising photography and high end commissions from around the world, so I tend to be drawn to images which will also attract advertising creatives, designers and art producers. Having said that, the top shots

Your clients aren’t buying a pretty picture.

This morning I’ve been Blitzing work by a food photographer. I have been getting hungrier and hungrier as I salivate over the most tasty looking shots (ALWAYS a non-negotiable deal breaker with food photography). Luckily I’m heading out to a lunch meeting soon. When I was an agent I repped 2 food photographers. Wherever possible

Are you working with ‘meatloafs’?

‘Meatloafs’. That’s the word a photographer recently used to describe some of his more frustrating clients who work in the sports world. It’s not surprising really. Many people who book photographers direct are non-visual. And it’s not limited to ex-rugby players. Marketing managers, event organisers and corporate executives are simply not (usually) terribly visually eloquent.

Lessons from an extreme athlete

If you’ve ever seen the James Bond Film ‘Casino Royale’ you might remember the crazy urban free-runner leaping over scaffolding and cranes. That was Sebastien Foucan, who featured in a global campaign one of my photographers shot several years later. On the shoot I was amazed to see that in order to bounce off frighteningly

Are you drowning?

Yesterday I pulled a poor woman from the surf, wide eyed and frightened. She’d been tipped off her boogie board and was clutching it weirdly from upside down, like a beached turtle. She was terrified to let go lest she drown, and waves crashed over her face as she strained to keep it above water.

Stuff ups and successes (Getting unstuck part 2)

Happy new year! (Yeah I know we’re a week in but a girl’s got to have a break.) In my last post I gave you some prompts to acknowledge how much you achieved last year. If you missed it you can find it here and I strongly recommend you give it a go. Today I