I was recently helping an art buyer find some photographers for a large global brand. “Everyone in that city looks the same” she said, sighing. “No one has a point of difference.” I’ve been meeting lots with photographers from specific cities in the world (word of mouth is a powerful thing apparently) and I’ve noticed
Last year I invited the CD of a New York ad agency to answer burning questions from photographers on one of my programmes. He had just been asked where and how a photographer should share his commercial (paid) work. “Commercial work? Why would I want to see commercial work?” The creative director looked genuinely baffled.
It’s been mayhem the last week here in Auckland, New Zealand. From my home in the Titirangi hills, I can see dozens of landslides, some with houses teetering on the brink, outdoor furniture scattered down the hillside, tarmac snapped off as easily as a charcoal-coloured wafer. At times it’s been terrifying, but thankfully we have
If last week’s blog resonated and you were feeling a bit like you had a false start to 2023, you’ll be pleased to know that you have a second chance – the Lunar New Year. Around the world, celebrations continue to welcome in the Chinese Year of the Water Rabbit- a year of introspection, peace,
Does your year seem to have gotten off to a false start? In New Zealand, 2023 started with a cyclone that saw a week of intense never ending rain and storms. Instead of going to the beach we hunkered down and watched the palm fronds smack against the windows. There’s been a sense of despondency
I have not yet met an advertising creative who doesn’t have a knack for research. I swear they are the most curious beings and seem to thrive on digging deep. This is hugely important because their job is to be constantly coming up with ways to sell new products, brands, and experiences to various target
You make an amazing image you love. Dammit EVERYBODY loves it. And you proudly add it to your folio/ website. Sure it doesn’t quite fit with your other work but it’s so GOOD! You may even get asked to estimate a job, to be shot just like that image. You’re the favourite for the job,
Marketing
Folios & Editing
Finding Direction
Asia Assignments
Personal Work
Closing the deal
Most Recent
Case studies
Interviews