Last year I interviewed a series of creative directors and art buyers based at top ad agencies in Asia. I wanted to understand from their perspective how they chose photographers for jobs, how much influence their clients and teams had, and what kind of photography was inspiring them. I first met the lovely Kelly Pon when she
Marketing
The Big Gong
Another year of Cannes is over. A batch of disgruntled French maids mops up the mess left behind by the drunken ad guy who jumped up and down on a bathroom sink, leaving nothing but a hole. Gaggles of ad-industry creatives and their entourage disperse to sunny European resorts to nurse hangovers. Others step blearily off long-haul flights into
5 Reasons to Throw out Your Babies
Recently I heard the good news that yet another of my clients won the top prize in a photographic competition. What’s great is that he won it for a shot he took for a dream client, shooting the kind of job he would shoot even if he weren’t paid. Only he was. And on top of
6 Steps to Cracking a new Market- Case Study #1
Just over a year ago I met one of my top ‘students’. John (we’ll call him that) is an Australian photographer. He had just turned 50 and was shooting local editorial and below the line (read budget) jobs. He earned much of his income from his rental studio business. After some initial planning we established that
Coffee and Connections
This morning I am decompressing from a workshop I ran yesterday here in Wellington, New Zealand. During the workshop I was assisted by a lovely young lady called Summer who generously offered to collect me from the airport when I arrived. ‘I’ll be the Japanese girl wearing African braids’ she said. Funnily enough, I had no problem
A Shout out to Photographers
It’s a busy world. My recent lack of posts is evidence of the craziness in my life- and I know plenty of busier people. Technology demands that we are constantly responding to a barrage of social media updates, never mind Emails, texts, and the humble old fashioned phone call. So it’s no wonder that most
Who the Bloody Hell are You?
At the recent AIPA Image Nation Conference in Auckland, photographers were asked to submit questions to a panel of advertising creatives and art buyers. One of the questions which raised eyebrows and had some of the panellists squirming in their seats was: ‘Why do ad agencies fly in high-profile photographers from Australia to shoot big budget