I’m always talking about the importance of having a vision. But what if you can’t decide what you want? Or what if you’re so buried in getting through each day and week this just feels like ideology that’s not helping you right now? Even the most positive of us can sometimes struggle with seeing that
Marketing
What kind of bus do you want to drive?
In August I talked A LOT about driving your own bus. So what kind of bus do you want to be driving? Is it a vintage model with loads of character and charm and a quirky crew? Or a slick stretch limo with a champagne bar for the celeb guests? Perhaps a Tesla vehicle with
3 game changing questions
If you’ve ever had a kitchen, house or garden renovated (or done it yourself), you’ll know that you have to get the master plan right first before focusing on whether the bench tops are stainless steel or marble, or the steps are made of sleepers or stone (or the wall is pink or red). In
Post review blues
If you’ve ever had your folio reviewed, whether at an event, online, or done the rounds of ad and design agencies, you may have experienced that wonderful post review euphoria. (They LOVED my work! They even contacted me! I am complete! ) But after the trillions of briefs failed to fly in the door (wait
Who are your people?
As I write this Email I’m sitting at the Sherwood Hotel in Queenstown, New Zealand. The mountains beyond the veggie garden are snow clad. Firewood is being chopped somewhere in the distance. The music is damn good. I could have stayed at the more expensive Hilton Resort and spa. But this is my kind of
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