Marketing

You know that sinking feeling

You know that sinking feeling you get when you’ve finished a massive shoot and you discover a memory card has completely corrupted? You feel sick to the core as you work through the options. How to recover the files? How to break the news to the client? How to make it work without reshooting the

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Take a leaf out of these amazing womens’ books

Last week I was excited to be invited to lots of photography events to celebrate International Women’s Day. Attending exhibitions, artist talks and panels, I was reminded of the huge percentage of successful commercial female photographers who have somehow managed to keep shooting whilst carrying much, much more in their lives. Facing extreme physical and

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There’s no use beating yourself up

One of my favourite personal project briefs to photographers is to come up with a series which can be made whichever country you travel to, as well as right under your nose. It requires an overarching idea which ‘carries’ the project and shows that you’re able to travel and get consistent results. (I wrote about

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Purpose and personal projects

This month I’ve been working with photographers joining my next Bootcamp mentoring programme, and helping them figure out their purpose, or ‘why’, and then using that information to inform a personal project. It’s a wonderful way to begin the year (and prepare for the 8 week intensive) and as always I’ve been so fascinated by

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The seemingly insignificant game changer

Yesterday a Canadian photographer who’s done my program told me about a huge bid he won late last year for a pharma client in USA. ‘I was up against some of the biggest names in the industry’, he said. ‘So we asked why they chose me. They said it was the bio on my website. Apparently it

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The seed of new work

When I’m helping photographers with their bio, or story, I ask them to make a note of things we wouldn’t know about them. In my Bootcamp program at the end of last year we discovered that 2 of the photographers (who lived in completely different countries and did not know one another before my programme) had both

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Curtains

There’s something about curtains. I have to say I’m a little obsessed with their power in photographs and film. They mask, reveal, filter, frame, and add mystery, theatre, suspense and a mood which most windows, rooms and sets would be devoid of without their presence. With the help of curtains your lens can be the

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