Marketing

Curtains

There’s something about curtains. I have to say I’m a little obsessed with their power in photographs and film. They mask, reveal, filter, frame, and add mystery, theatre, suspense and a mood which most windows, rooms and sets would be devoid of without their presence. With the help of curtains your lens can be the

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Feel like chucking everything out and starting again?

Have you ever felt like chucking out everything you’ve made and starting again? Maybe you’re sick of shooting fashion, or you think you might get more work if you focus on still life instead of lifestyle, or vice versa. At this time of year it’s easy to default to ‘I’ll just start over’. New year,

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Become invincible this year

At the end of last year I dropped in a reminder to list your wins from 2024. If you haven’t yet done that I highly recommend it as a starting place to get clarity about this year. For me, I ran workshops in London, Hanoi, Sydney and Melbourne. I was a part of Head On

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Stop talking about technique

If you ever happen to talk to me and notice my eyes glazing over and a distant look appear on my face, there’s a strong chance you’ve brought up the subject of your kit, or some form of equipment or tech. (My clients know better- they simply do not go there). It’s the reason I

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How to stop selling and start building relationships

It was 7pm in Los Angeles I was STILL at an ad agency. The open plan office was almost empty, and I was sitting with a lovely art producer after a folio showing, and we were surrounded by portfolios she’d called in for various jobs. Boxes, books, cases, it was all there. I’d started asking

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The pigeonhole quandary

Are you being told you must have a niche, such as still life, or healthcare or fashion or adventure or agriculture? If so, you might be struggling to understand where you actually belong, especially if you resent feeling pigeonholed when you actually enjoy a diverse range of work. Aargh! What to do? I too believe

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When is an idea not an idea?

If you’ve been following me for a while you’ll have heard me say on repeat (like a broken record) that personal work is your number one marketing tool. Especially personal projects with an idea behind them. So what is an idea? It’s not a topic (Football is not an idea, neither is vintage cars, even

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